Post-event syndrome

There is nothing more hyped than anticipating huge venues like the Olympic.

And there is nothing more eerie than the post event that follows.

LA (We’re gonna party performed by Lionel Riche), Atlanta, and Beijing.

As soon as the press, the players and the public got their eyes full, they are gone, as fast as the control tower now allows for take-offs.

I read about the Italian soccer match played there in Beijing this month.

But I myself have been by the LA coliseum to know that there virtually nothing happened after the Olympics of 84 there ( the closing ceremony was unparalleled, even by the performer himself, since he “partied, all night long”).

It is like once an artist has reached the top of the game, it’s hard to see a repeat (well, it’s not the bike…).

Beijing is trying to capitalize on the momentum to keep the city stay clean and air-pollution free.

Despite a mass of bicycle riders, the ever-increasing presence of automobiles has become quite a challenge.

Pride always comes before the fall.

And whether you notice or not, Hollywood has not missed out on  this Doom day theme (Knowing,  Chaos, the Steam Experiment, the Day the Earth Stood Still).

The rain-forest butterfly effect.

Another sub-prime lending CDO that broke the camel’s back.

While we share the excitement and anticipation of major venues, we also know there will be a price tag for clean up.

Just look at Woodstock, on the 4th day, the day after the historic gathering.

I am not a spoiler of fun. Quite the contrary.

But post-event should be factored in the planning, campaigning and execution.

While the 80/20 rule still applies, the other 20% of Post Event is still a very important component if you are into

long-term, and big picture. That is hard to swallow, since we are all programmed to have shorter and shorter attention span.

That’s why every team needs a senior adviser, one who has pattern recognition and integration skills.

You see, organism itself is a complex structure. And when it mutates to 6 billion plus people interacting with thousand of  years programmed in the collective subconscious, we should expect to see the best and worst of human nature.

Public space? who cares! It’s personal gratification that’s important. Go ahead, spit and pee. See if I care.

But when the habit is carried out at the billion people level, we are talking about a significant chunk of debris.

Let’s turn on the camera, pre, during, and post-event. After all, it’s harder to engage public interests once the camera crew packed up. Not enough  incentives to behavior modify, even in a region where face-saving is above all else. At the present rate,  it will not be just Hollywood who has to tackle global warming. But each of us, who after returning the DVD, to act with courage. Short attention span might lead to short life span. No kidding this time.