viva vevo

7 notes, color spectrum, 1 and 0, fiber optic and stage lighting make good music video. And now you can view it on Vevo, courtesy of Google and Sony as a supplemental diet to your 17 years of TV viewing (statistically, life expectancy in this century is a little bit longer than last’s, but to be in the know at digital Water Cooler  i.e. Facebook, you will need all that extra time).

There are proposals for homeowners to lay their own Fiber-to-the-Curb.That way they can be network-neutral.

There are a lot more that engineers at Google want to accomplish. And they should, or else (somewhere in some garage, others are experimenting on the key board as well, if history tells us anything).

What throughput we receive will depend on the download speed and our idiosyncrasy.  I remember the days when Multi-Media meant a bunch of slide projectors synchronized to the script and  music track.

Now, multimedia means an entirely different thing. Still, it’s advisable to bring a spare bulb to the presentation.

I hope VEVO will evolve into a global stage for any-time Music Video, a combined Hollywood and Broadway, where many dreams come true (without having to leave home on a Greyhound bus).

We have come a long way since the  Jazz Singer or Downtown. Let my people go, unleash them. Artistic creativity shouldn’t have to bow to engineering constraint.

Now that technology has finally enabled: where is the talent? Susan Boyle? At least Bob Dylan did not let gear get in the way: he strapped the harmonica to his neck, and went on playing the guitar and singing.

I know  they had to stand on the x- marked spot . Those cameras need a lot of lights, or they will make our 17 years of video viewing quite a grainy experience.

You see, it’s not just Vevo. It is a staging of fashion, music, personalities, advertisers and marketers in your living room, 24/7, Vegas on demand. Too bad there isn’t a set time for all of us to come together for a shared experience as it once did (Live Aid). Our office water-cooler chat will forever be atomized if we showed up at all for meetings or exit interview.

Can’t complaint when it’s all paid for by sponsors’ dollars. Viva la sponsor, viva Vevo. Watch out MTV, I am wearing a Vevo T-shirt now.