Marketing department shouldn’t have all the fun. Now, management has a new tie: jugaad , the adopted technique of invention on the fly, inshored from India. Just as we have with “synergy”, “next level”, “continuous improvement” (Japanese).
No doubt the business world has come across success stories from India, since the days of Y2K.
We will hear about energy efficiency in office buildings, homes, schools etc…
When the IT world collides with the agrarian society, one found a lot of makeshift solutions: cars for $2500 or micro-lending (in the US, the accessories for new auto sales already cost that much).
But, putting it together, we do have a plan B. It’s not that we question the premise of existing managerial structure at all (effectiveness and efficiency). But not at all costs.
Jugaad is a new mindset, with a tint of Hinduistic influence (respectful and coexistence-conscious). Huge corporations are adopting it, and physically relocated their operations to India.
(India’s IT workers, in turn, found disco dancing at companies’ expenses quite a jugaad as well).
I admire a country where college education is at the top of the PM’s list (Ireland also offered free college education).
On the eve of Copenhagen, a new managerial mindset is introduced, just as energy efficiency is now a watch word. Unless someone can come up with a Plan C? I don’t think so. So, let’s invent on the fly, stay off-script, but on-task. And show some respect (for resources and people) in the process. This managerial new tie will drive the type-A people nut.
Thang Nguyen 555 