Roughly a quarter of ad dollars is spent on print where we only spend less than 8% of our time .
Meanwhile 8-10% of ad dollars are spent online, where more than 1Billion adults spend much more than 10% of their time.
There lies the mismatch.
Then, arrives the fast 4-G train with ads online. GPS, buzz, chat, and friend/store coupon locating.
Now we are talking.
I wouldn’t be surprised that one day, we will have a dumb phone (mobile virtualization) and cloud computing all-in-one.
Then we will no longer be desk-bound thanks to these mobile thin clients.
Just like what Centrex does: enable the CPU to be hosted inside the Central Office, so office managers wouldn’t have to play telco and IT administrator.
No wonder Google put a lot of chips down on Android.
The giant sees far into a future, when phone users will pay for and download only those a-la-carte functionality they really need.
(Just to underscore the importance, HP acquired Blackberry yesterday to ensure a seat on the train).
And by then, we can really program our utilities at the speed of thought (smart grid interfacing with smart cloud).
If the engineers could tackle Tivo, they can someday figure out how to get rid of the collection of remote (out-of-) controls in the house.
One phone does it all: opens the garage door, turns on the heater, activates the TV/Computer. Dock it, and we are back at our desktop. Home at last.
But not really, not until we are logged on. Then we are truly home…..in the cloud, along and among many others who embrace virtual over earthly reality.
(IBM was holding conferences on Second Life, the same company which gave us the mainframe in the 70’s).
Hit me. But not until I stored enough hugs from my babies for the long journey. Hi-tech, hi-touch.