What if you had a third eye in the back of your head? (one of the Creativity Test questions). Or how would it turn out if Earth goes without 0xygen for 5 seconds? If you were a car, what would that be?
Gone are the days of “you can have the model T’s in any color you want, as long as it’s black”.
In fact, S Korea not only won the bid to the Winter Olympics, Kia and Hyundai are surpassing Ford to position against Nissan and others.
Apple was quite daring when it tried to personalize the PC’s (emphasizing the P in PC). The result was the Mac series (when Jobs was still “hungry”, he took a calligraphy course, which helped shape Apple’s product differentiation).
Once we reached full-automation, the only thing that makes us stand out is creativity and differentiation.
In the 70’s music was commoditized with unbundled single albums and in 2000’s…
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