First they outsourced to lower the cost of, let’s say, an I phone.
The guy (Chinese farm-to-factory worker) if not jumped out of the window from a Foxconn‘s dorm, wished he had because there was no way he could afford one. Even his counterparts in NYC had to get in line just to hand carry the same phone back to China for a profit.
Meanwhile, leaders are scratching their heads, trying to turn that same worker into a domestic consumer. So, he needs and wants a raise. Wage increases drive up production costs, making it less affordable for emerging domestic market.
Or, because of the innovator’s dilemma, product cycle, market adoption and planned obsolescence, consumers taste moves on to Galaxy etc…just as you adjusted your production strategy (Dell just-in-time, then went Retail, then went private).
It’s hard for young people in China and Vietnam not to want an I…
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