Against the tide of commoditization

In Selling Professional Services to the Fortune 500, Gary Luefschuetz warns against mix and match people and rates of various service tiers, which will compromise the rate structure. In short, swim against the tide. IBM got it. Cisco follows suit. And HP is moving in that direction.

The Economist takes an in-depth look at IT future. One dominant theme is ” smart” infra-structure e.g. buildings,water, electricity, appliances… even cows). First, we were glad to get our white bread sandwich neatly cut and refrigerated. Then we want it toasted. Finally, we want the toaster to beep like our microwave oven.

The key to all this is inter-connectedness. From blue-tooth to Blu-ray, RF to RFID, we are moving up the value chain.

Years ago I remember watching a demonstration of hologram at Penn State. Professor Roy Rustum was there among the observers. He later was quoted as saying “I felt the chill in…