Dressing up for online presence

The author of “the everyday presentation of self” will need to completely rewrite his book for 21st-century readership.

For instance, what is the equivalence of holding the door online? (Leave a larger space for Comment ?)

Business and communication are out of breath, trying to catch up with network effect and the ProAm movement.

How to facilitate “listening”, meeting-up and following-up.

In short, traditional marketing are upended and PR will really need the “R”  (as opposed to blasting the message.)

We all need to embrace “less is more” when tweeting.

And business will have to eat the upfront costs, hoping  to reap long-tail reward.

With the Web, we can really experience deep reach. I love the long winding comments about “what are the lessons learned from your first job” on one of the sites.

(it’s now available as an E-book, on Audiobook.com I think).

People just pitched in. This…