The other half

It is estimated that by 2019, there will be an extra 3-Billion people joining us on the Internet.

Imagine a bell curve, split right in the middle, which is dated 2014.

What will the web look like in 5 years, with that many “faces” friending us?

E-commerce, e stock, e-banking, e-ticket, e-government, e-everything……

Fasten your seat belts, for the ride.

What we now call Big Data, will be “small” by then i.e. more people, bigger network effect.

Whatever product and services, prepare to scale.

It’s a no brainer.

With the majority on wifi, Internet = utility.

Attention span will stretch to the limits (we will adapt to Present Shock).

Our narrative will be buried among billions, all with humble origins, rise and fall and hopefully with a happy ending.

When there is a will, there is a way (Kickstarter).

Our taste will be more refined, to differentiate ourselves (jeans full of holes, in the right places).

We will stretch the Dunbar number (maximum online connections: 150 to 231.)

Our Eden,  Amazon, the online store, not Amazon, the ancient forest.

Our narrative will carry its own seed of immortality, digitally speaking.

God knows who, and how many, years from now, will read this, and think I am so “naive” to have my point of reference at the time of World Cup 2014 with Tweeter, the social medium of that time.

Back in the 70’s, George Lucas did not realize he was making an American classic movie (Star Wars) until it’s inducted into the Smithsonian American Cultural History.

Same with our trail-and-error kickstarts on-line and on this side of the Industrial Revolution.

Let’s face it: with a potential market doubling in 5 years, who wouldn’t get excited.

Just sell deodorants online (International Marketing class I attended was discussing about deodorants for Billions of Chinese armpits).

I hope the sheer size, scale and reach of the Internet will groundswell with innovation and creative services  for those of us who are still alive to reap the benefits.

Only those who sleep-walk through history that will miss this influx of  the Other Half.

Reality and life itself, is one log-on after another, happens outside of you and me. Engage or expire, our new Shakespearean motto.