We all had experience of being ripped off as tourists (remember to ask detailed questions before ordering).
Conversely, companies who hired quality people as a policy, produce works that last.
Quality people are consistent, helpful, which translate to deeper trust.
Companies should go out of their ways to recruit and retain these folks.
Customers can relate well to them who provide business values to both sides (companies and customers).
Those establishments whose principal gains are some else’s losses won’t last.
Instead of setting up a business, they set a trap (tourist trap).
Instead of business values, they provide scientific values e.g. stimulus-response, bell (no beef) – salivated.
E-commerce lends an opportunity to differentiate good and bad businesses on the quick.
Online, they know you are a dog.
Not the other way around.
The online world is speedy and viral.
Beware of your rEputation.
Build monumental work, not aiming for momentary gain.
On or off-line, people are people, who tend to gravitate towards high trust and low risk.
Momentary aim doesn’t belong in an era of long-term gain (long-tail).