Damn you

You who inundated the airwaves, the screen, the internet, the crammed ads, the fake news and fake boobs.

You who pop up, pop in and out of our lives, uninvited and unannounced.

Did we ask for you? Invite you? Allow you to dominate our finite attention span?

We’re numbed, one ad, one headline at a time. And before long, we no longer care. For the right thing in a right way. We no longer feel. Compassion for the neglected, the elderly in nursing home – all locked up, institutionalized and forgotten.

Damn you who think your life matters more than others’, hence exploiting and extracting them for your own end, your self-interest.

You who blame it on “machine”, but actually programmed them to rip us off, at least the productive part of our lives. You play the numbers game and response ratio. Lure us in, and sucker us.

We bathe, feed ourselves, exercise and sleep, just to have those awake time, when we can absorb new things, discover new wonders of life (Congratulations to the nation of India, largest on Earth, who has just discovered the South Side of the Moon. With a lot of typhoon, a lot of displacement and discouragement, they have managed to show us their collective strength and wisdom – besides acquiring their Colonial Master’s Jaguar brand, just for the kick of it).

Back to “damn you”. Who think the mass – from their wretched look – are dumb. And dumber. And dumbest.

Nope. We’re not. But we remain quiet. Observing. Taking it in. Analyzing. Deciding. Voting. We’re the jury of life. We are the 12. We’re the 300. We’re the Billions who were born, have lived and died. Not just to breathe and be exploited. We think, love, hate, discriminate and destroy. But we also are thinking of better days, listening to better songs and admiring creative arts.

We’re the mass. Yes, low brow. But we also can pull together our collective brain power. To cast our collective vote for the one who doesn’t exploit us. Our leaders, our guides.

They might be incarcerated at the moment, might be in seclusion. But they will not disappear because we’re not taking it passively.

Damn you who use technology to push. Emphasizing the upload speed as value proposition. But everyday, we turn on the machine, and there you are, in small ways and creeping ways, invade our space. Our mental space and mental health. By sheer numbers and superfast download speed.

We’re addicted to your sensationalism, escapism. We need the drug you provide. In digital format.

We want happy endings. We desire better abode, our eternal home. So we bought into your very promise, your message. To nowhere. To purgatory. Then eventually, you rename it Hell.

We are no longer susceptible to your rhetoric, your slogan and your selling. Just shut up. Damn you who think by inundating us with repetition, with half-truths, we will eventually succumb.

No sir. The mass got its own brain. Collective one. Who can outthink any crooked individual. Just flip back to the pages of history. You’ll read about stories of hubris, of follies and hypes, of maniac and joker.

We just want to live out this life. Unencumbered by your every wimp and wish.

At the expense of our own. We deserve to think and live for ourselves, first and foremost.

Then if we chose to spare some attention and time for you, we might. But don’t force it on us. It creates natural resentment and counter-argument. It’s human nature. And you who are marketers and ad copy writers should know that. Treating us as intelligent human being, will always pay. End of discussion.

Don’t blame it on the machine, whose thinking all depends on yours. And yours suck!