Thang Nguyen 555

Cultures on Collision Course

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With some short-term relief work in Asia/Africa and long stint in Telecom, Thang also earned a B.A. at Pennsylvania State University. M.A. in Communication at Wheaton Graduate School, M.A. in Cross-Cultural Communication at Gordon-Conwell Seminary, Boston. In addition, he earned a CELTA – classes taken in Hanoi for cultural re-immersion.

Author: Thang Nguyen 555

  • Inching back to life

    When we face a critical juncture on the road, we need to be decisive. A liberal arts training doesn’t hurt either. Even when two people arrived at the same conclusion, liberal art thinkers insist that between A and B, a straight line might not be the best alternative. Just the shortest. As nature would agree, it favors…

  • Au cinema

    When Facebook profile (soon to be called Timeline) needs me to complete my favorite movie section, I put down Cinema Paradiso. It’s in Blu-ray now (Oscar-winning, well-preserved quality). It’s about growing up in an Italian village, with the cinema , Cinema Paradiso, as central theme. It was later demolished to make room for a parking lot.…

  • In the mirror

    Among Dylan’s many memorable lines is “you don’t need the weatherman to tell you which way the wind is blow-in”. Even without the weatherman, we can feel that things are at a boiling point. Like in the movie “the Network”, people start to open their windows and bell out “I am mad like Hell, and…

  • Neon God

    ” People bowed and prayed, to the neon god they made” (Sound of Silence now inducted to the American Museum as Classic American Sound to be preserved). Meanwhile, we spend an average 8 hours per month on Facebook, “the cathedral they made” (same amount of time people attend church services). Twitter is not addictive. Facebook is.…

  • Blogging is sharing

    It is also fun. Certainly it is not work. An insight here, a discovery there. Hey, look at this! I still remember appearing in a school play (Elementary). Got a lot of laughs from the student body (playing a mother, Tootsie style). Somewhere along the way, we have lost the inclination for play, the urge…

  • My 555 plan

    Get back to your roots. Eliminate waste and accessories. Differentiate and make it relevant. Actually, 555 is just a self-branding attempt, after a cigarette a friend of mine used to smoke. I had to attach a numeric code to differentiate (sticky and trans-cultural)  my Yahoo log-on ID. Now we hear of 999 plan etc… It’s hard…

  • Whiter shade of HP

    “The crowd call out for more…” Procol Harum’s one-hit wonder, with his indelible organ solo, still mystified many on YouTube. Legacy companies in a mature industry such as HP, have moved too far away from their roots, hence, at great risk of being irrelevant or turning into wax (Icarus paradox). In HP’s early days, Bill and Dave…

  • Selling rain gears on sunny day

    I still remember watching “Les Parapluies de Cherbourg“, a French musical film. Of course, more umbrellas are sold when it rains. But when it “never rains in Southern California“, how would marketers manage? The answer: rain making. And yes they did! I was sitting on the top bleacher of Sea World, San Diego. And there they…

  • Noodle cultures

    Imagine you can slurp a spicy, mouth-watering noodle bowl on a rainy night. Even when it is instant, thanks to the King of Noodles (they even have a noodle museum in Yokohama). Japanese, Korean, Chinese, Thailand and Vietnamese; all love this staple. http://www.bangkokpost.com/business/marketing/259168/tf-eyes-vietnam-for-noodles Take the Korean and Vietnamese samples. Both are known for North and…

  • Cafe sua da

    Lately, articles about “banh mi” started to appear in the Bay area publications. What should have accompanied those articles was Cafe sua da (Iced cafe-au-lait). The coffee chamber sat on the cup. Hot water drips down, one drip at a time, on top of condensed milk. Bitter and sweet, hot and cold. It’s a night-and-day difference from coffee…