• Pair-association

    Any first-year student of Advertising knows this. The idea that if we can tie the unknown to a well-known, then chances are, the unknown will get bought. For instance, Brady endorses FTX. Over time, we forgot that today’s well-known was yesterday’s unknown. For instance, student Co-Op. It was once a novel concept to cut down…

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  • You know it because it rings true. We live in a mechanical society i.e. data, speed and accuracy. What rings true at the “heart” level needs confirmation. Hard data for hard decision. Yet ALL of us, and I am pretty sure (no hard data to back up this hunch though) there had to be love…

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  • Penn State in the Fall

    First, you need a windbreaker. Much like the one Joe Paterno wore at Home games. Second, you need to put the books away. Then go out into the town, during home-games’ weekends. Why should the alumni have all the fun? (They were already out of college). Third, you’re lucky to get a table at the…

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  • In all fairness

    In all fairness to everyone in this vast expanse. Each has his shares, his lots in life and the times of his life. 15 minutes of fame if you asked Andy Warhol. For others, in the age of YouTube, fake fame might be longer. Only that, in the age of amateurism, what’s repetitious and unoriginal…

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  • Female and family

    I grew up in a household whose gender was in equal number ( as shown in our B/W album on opposite page) Dad and Brother, Mom and Sister. The female in my family, wore the seat of the pants. They left early for work, came home to cook, then stayed up late to grade papers…

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  • In Cold Blood. For a silver coin that rolled under the girl’s bed. Each victim’s life was worth 10 dollars plus a few possession e.g. portable radio and binocular. That was before my time. Truman Capote’s “true crime” genre. KC. Dorothy’s land. So goodbye yellow brick road. Soon, it is my kids’ times: all things…

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  • Slow-boiled

    ” Don’t give the Dog a Donut” (or else, he would cram in more request, over welcome his stay and occupy your life). We’ve been had! Seriously. The whole national conversation and the means to deliver it have been hijacked by a few (just scan through Yahoo web page, you’ll see). Slow-boiling a frog. Socially…

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  • “…the kind they sell in drug stores ” as in If you can read my mind. Graham Greene in Paris of the Orient, Hemmingway in original Paris etc…both found inspiration out of war and wound ( “we’re all broken in many places….where light can shine through”. Many soldiers were wishing to “someday, when this war…

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  • A memory of mob

    I was about 4. Growing up in a refugees enclave of Saigon. In the days leading up to Mid-Autumn Festival (aka Children’s Festival) one could witness torches, chants and marches…convoluting through all alleys and byways. The mob grew in size, as if it were trash day, except it’s kids, and not cans. “Tung tung tung,…

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  • Upon reading Ralph White’s “Getting out of Saigon”, I noticed a sad fact about the bayan tree of the US Embassy, as if it had once been a symbol of America’s resolve, up until it’s time to “turn the Embassy’s courtyard into a lumberyard” pg 37. It also reminds me of a story about visiting…

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