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It is also fun. Certainly it is not work. An insight here, a discovery there. Hey, look at this! I still remember appearing in a school play (Elementary). Got a lot of laughs from the student body (playing a mother, Tootsie style). Somewhere along the way, we have lost the inclination for play, the urge…
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Get back to your roots. Eliminate waste and accessories. Differentiate and make it relevant. Actually, 555 is just a self-branding attempt, after a cigarette a friend of mine used to smoke. I had to attach a numeric code to differentiate (sticky and trans-cultural) my Yahoo log-on ID. Now we hear of 999 plan etc… It’s hard…
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“The crowd call out for more…” Procol Harum’s one-hit wonder, with his indelible organ solo, still mystified many on YouTube. Legacy companies in a mature industry such as HP, have moved too far away from their roots, hence, at great risk of being irrelevant or turning into wax (Icarus paradox). In HP’s early days, Bill and Dave…
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I still remember watching “Les Parapluies de Cherbourg“, a French musical film. Of course, more umbrellas are sold when it rains. But when it “never rains in Southern California“, how would marketers manage? The answer: rain making. And yes they did! I was sitting on the top bleacher of Sea World, San Diego. And there they…
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Imagine you can slurp a spicy, mouth-watering noodle bowl on a rainy night. Even when it is instant, thanks to the King of Noodles (they even have a noodle museum in Yokohama). Japanese, Korean, Chinese, Thailand and Vietnamese; all love this staple. http://www.bangkokpost.com/business/marketing/259168/tf-eyes-vietnam-for-noodles Take the Korean and Vietnamese samples. Both are known for North and…
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Lately, articles about “banh mi” started to appear in the Bay area publications. What should have accompanied those articles was Cafe sua da (Iced cafe-au-lait). The coffee chamber sat on the cup. Hot water drips down, one drip at a time, on top of condensed milk. Bitter and sweet, hot and cold. It’s a night-and-day difference from coffee…
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The speed of microprocessors keeps doubling every 18 months or less. We know that. But what we don’t know is how things play out, from upending the music industry (Napster) to future mobile payment and games (Amex virtual currency). When you asked people in New York, wallet or phone? the answer was they preferred to lose their…
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You might think that business are spending less on advertising during the down turn. Think again. Financial, insurance and banking, all pumped more ad dollars into the system. Meanwhile, more VC‘s are of “angel” nature (this explains why Facebook can afford taking its time before next year’s IPO), the 21st century version of Independent Film…
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Thang Nguyen 555 