When Starbucks opened its first store in Saigon, it must have been a big blast. Centrally located, visibly in-your-face, upscale e.g. wifi and air-conditioned. Early stage. When I had my cup of Starbucks, like this morning, in a Virginian Mall, there was no fanfare, no fuss. Late stage. Same store and story (pour your heart into…

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