Brazil

  • 40 years on since the last US combat boots pulled out of Vietnam. Today, Starbucks lady returns, luring passer-by amidst the town square. Senator Kerry is getting his confirmation while a 40-year-old Vietnamese couldn’t tell an American from a Russian. Vietnam is just a name, like Iraq will be 4 decades from now. Vietnam today has Vespas…

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  • Fun as motivator

    Cyndi Lauper and Sheryl Crow both touched on “wanna-have-fun” theme. (Girls just want to have fun, All I wanna do). The upcoming Olympic in Brazil should be a fun place (certainly more than polluted Beijing). Fun ranks up there as one of the highest motivators. It’s wired in our fabrics. Pure fun. Wholesome fun. Grand…

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  • Spending spree

    Right about now. If the economy is going to pick up, authorities should push spending. Credit card spending. Gadgets are out. Electronic devices miniaturized. Skirts cut shorter even when it says Winter Clothes. Victoria Secret pulled Native American outfit from broadcast. Planned controversy or not, we don’t know. We just know that things are back…

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  • The Routine

    Instinctively, we follow the path of least resistance (park in the shade, grab the nearest item on the shelves…). Marketers make it their mission to study this, the same way scientists experiment with reflexive rats in the lab.. Nike even filmed the Standford team, trained barefooted, to see the landing and movement of their feet. Creatures of…

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  • In the mirror

    Among Dylan’s many memorable lines is “you don’t need the weatherman to tell you which way the wind is blow-in”. Even without the weatherman, we can feel that things are at a boiling point. Like in the movie “the Network”, people start to open their windows and bell out “I am mad like Hell, and…

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  • Forced realities

    “the Network Effect of Nations”. Brazil, the “B” in BRIC, is on course to be number 5 by 2014 according to the Economist. http://www.economist.com/displayStory.cfm?story_id=14845197&source=most_commented So, it’s not just the International Olympic Committee which noticed Brazil Rising. Nor is it seen only as the  corn basket of the world (When I hear Brazil, immediately popped to…

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  • California Dreaming

    TIME spotlights California on its cover this week. As a country, California would be with the G8 ( between Italy and Brazil, thus displacing BRIC with CRIC  i.e. California, Russia, India and China). Yet it has no world-class soccer team (despite having in-shored Beckham) just yet. That’s said, it is one of the brownest States…

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