Carl – Thang Nguyen 555

01/10/2013

Fast foods invasion

It’s kind of redundancy. Fast foods in Saigon? The place has already been fast. I don’t know if fast foods will help. At Saigon Central (train depot), I was told to take a number and wait (the way Carl Jr would do in the US) for my fries. Saigon is not used to mono-chronistic tempo…

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06/17/2012

Social dynamics

Like aerodynamics, social dynamics involve working with conflicts, not avoiding them. Since we are all made differently, we accept change at various speed. That’s why some ideas are voted down immediately. Others might take some arm-twisting. For instance, it took a while for some emerging countries to introduce the condoms. Used to be a cultural taboo to mention…

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08/25/2010

La vache qui rit

Forbes recently printed a McKinsey report about the coming consumer society in Vietnam. In other words, we will soon see La Vache qui rit in supermarkets along side real cows which are still allowed to roam free in the country side. Vietnam 2040 will very much resemble US 1950, when the going was good: chicken in…

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06/02/2010

Vietnamize the franchise

Carl Jr, Starbucks, Hard Rock Cafe, KFC, BK, MacDonald, Circle K, Domino, Pizza Hut. The age of franchise bull run. When I said I had been to 40+ cities in N America, I actually meant, I have been to only one. The one with MacDonald, Starbucks, Walmart, Target etc… You got the idea. The funny…

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