-
Oakland Bridge that is. The one got fixed by a China-based sub-contractor. Now, down the dock and downtown, Occupy pledges to stay for the long haul. Gertrude Stein once said of Oakland: “there is no there, there” (hence, no center to be occupied.) When crossing that bridge, I thought of New York City (sprawling California only…
-
Get back to your roots. Eliminate waste and accessories. Differentiate and make it relevant. Actually, 555 is just a self-branding attempt, after a cigarette a friend of mine used to smoke. I had to attach a numeric code to differentiate (sticky and trans-cultural) my Yahoo log-on ID. Now we hear of 999 plan etc… It’s hard…
-
I still remember watching “Les Parapluies de Cherbourg“, a French musical film. Of course, more umbrellas are sold when it rains. But when it “never rains in Southern California“, how would marketers manage? The answer: rain making. And yes they did! I was sitting on the top bleacher of Sea World, San Diego. And there they…
-
Peter Jennings took a smoke break, his first in years, from 9/11 live coverage. It was the beginning of his end. The Canadian co-author of “The Century” must have studied the Wright brothers, whose invention could lift itself up into thin air albeit for just a few blocks. But he had never seen anything like the two planes…
-
You would find that I am surprised by the number of employees Google and Apple employed only 75,000 combined (compared that with HP, GM or US Government‘s). You would find that I still remember “the jumpers” on 9/11, and that we lost good men and women on United Flight 93, as well as Peter Jennings of ABC…
-
Albertson is your store. No wonder you just walked in, took the items, and walked out (after paying the machines). http://www.spokesman.com/blogs/officehours/2011/jul/12/albertsons-will-take-self-checkout-lanes-out-stores-doesnt-affect-area-albertsons-stores/ I still remember having lunch at Woolworth, or stopping at full-serve stations back East. “coffee refill?” ” oil check?” We are heading toward a self-serve nation (or as in a recent feature in the WSJ,…
-
Verifiable profiles. Matching up people of similar professional stature and standing. Enlarging the network beyond geographical boundaries. Crowdsourcing that creates valuable content and demographics. Most solid Who’s Who list on Earth. In and of itself, LinkedIn could be the greatest company on the planet, if all members contribute their wisdom and help second degree connection connect.…