Thang Nguyen 555

Cultures on Collision Course

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With some short-term relief work in Asia/Africa and long stint in Telecom, Thang also earned a B.A. at Pennsylvania State University. M.A. in Communication at Wheaton Graduate School, M.A. in Cross-Cultural Communication at Gordon-Conwell Seminary, Boston. In addition, he earned a CELTA – classes taken in Hanoi for cultural re-immersion.

Tag: Niche market

  • Fragmented and segmented

    Marketers have had a field day over the last few decades: market fragmented and segmented. The former is a reality in our pluralistic society. The later, careful study and strategy to go after niche markets. Microtrend covers this very topic: knitting, teen markets etc…as long as the niche constitutes 1% of the total mass market. It’s a…