Social proof
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Before Telecommuting and Online Retailing, we got Management by Walking Around . Then the gurus told us to “re-engineer” the corporation (Japanese influence). Then, Toyota was on the roll with Continuous Improvement (Al Gore was buying into this when trying to re-invent the US Government). True to its form, Toyota continuously improves its R&D, from EV racing…
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Like it or not, we all are either on the receiving or giving end of Influence. But few understand what constitute sphere of influence. A study on the subject, by Cialdini , lists below elements: – Like (ability). This is self-explanatory. When you like someone or are liked by someone, nothing can go wrong. This explains the “a…
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You got to be stronger, you got to be wiser…. Cigarette companies are employing sales girls to peddle their tobacco here: buy two get a lighter etc… The girls, all well cast to fit the bill. Sampling a product, hooked for life. Best way to break in a market is via Direct Sales: Likeability, Commitment and…
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Making small talks on New Year‘s morning, I mentioned various distant relatives, among whom a handsome ping-pong playing cousin of mine. I remembered him as 60’s looking, hair, glasses and short shorts. He was later married with kids before got sent to re-education camp. While he was away, his wife had an affair and made…
Thang Nguyen 555 