Subic Bay

  • 38 years ago I ate those three items not in one day, not in one vessel, and not in one country. Instant noodles out in International Waters under firing rockets, oranges aboard a USS vessel and finally, a sandwich in Subic Bay, Philippines. After that hellish trip, plane foods, hotel foods, cafeteria foods all taste better.…

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  • Fateful beach

    When I heard that the beach (Vung Tau) was overcrowded during the long Tet holidays, I tried to imagine the sand, the surf and the separation (forced) I endured years ago. We drove through neighborhood barbed wires and violated curfew, the day before Saigon fell, to spot escape routes. I tricked my family into stopping…

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  • The verdict is in. Marketing folks all know by now that top of the list reigns COKE. My first wage (selling Vietnamese worthless currency in Subic Bay on my way to the US a few days after the war had ended) was spent on Coke, from a vending machine. I remembered til this day the…

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  • Smart brand

    Given everything that has been going on, recent news that Ford turned the corner on North American market was quite remarkable. Ford, as American as Coca Cola and apple pie, has done a number of things right: – it cross-pollinated ideas and markets (Smart in US vs Fiesta in Europe) – it stuck out while…

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  • worthless currency

    The bus rider paid for the fare in Trillions of Zimdollar. Or else, a live chicken will do. http://news.yahoo.com/s/ap/20090816/ap_on_re_af/af_zimbabwe_zimdollar I experienced this back on May 1st, 1975 aboard a Seventh Fleet warship on the way to Subic Bay (thank you President Ford). We learned from word of mouth that the South Vietnam currency in our…

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