Third World
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Some of us who still remember the Cold War remember how easy things were: black and white. Everything else “Third World.” Now, the Third World has emerged. Hence, we live in a multi-polar world. More complicated world. More are at stake. People wheel and deal. Purchasing parity has become less of a parity. Trading up and trading…
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Instinctively, we follow the path of least resistance (park in the shade, grab the nearest item on the shelves…). Marketers make it their mission to study this, the same way scientists experiment with reflexive rats in the lab.. Nike even filmed the Standford team, trained barefooted, to see the landing and movement of their feet. Creatures of…
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Known as the third place (away from home and work), Starbucks did not stop after opening up in Forbidden City, China. It has just opened for business in Vietnam (where the I-phone, our third screen – after TV and desktop – recently made a stirring appearance). Vietnam young consumer segment and older generations with French-cafe…
Thang Nguyen 555 