Thang Nguyen 555

Cultures on Collision Course

Tag: UBS

  • I still remember watching “Les Parapluies de Cherbourg“, a French musical film. Of course, more umbrellas are sold when it rains. But when it “never rains in Southern California“, how would marketers manage? The answer: rain making. And yes they did! I was sitting on the top bleacher of Sea World, San Diego. And there they…