Thang Nguyen 555
Cultures on Collision Course
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Tag: Zappo
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Companies outsource Y2K tech work, then while at it, their software development. From manufacturing to marketing, R&D to customer care , jobs went overseas to cut costs. Then we tout culture-building, crowd-sourcing etc… The truth is, we did not care about our customers or corporate culture. Yet, it’s culture that reinforces brand. Weak corporate culture links to…