Soft and sizzled

Mind you, this is not a new Panda Express dish.

Just China exercises its soft power, by sending S&R responders to Haiti (Western Hemisphere, many time zones away from the Great Kingdom).

Why China?

China has explored Space, Chips, and automobiles (not to mention its recent Bullet train, which should keep the Japanese on their toes).  It hosted the Beijing Olympics and Shanghai Index has outperformed the London Exchange.

While haggling with Google, it needs to act like a Super Power that it will become by sending relief S&R team. After all, it got its own quake last year. Those who have suffered can empathize.

Unlike opportunists who would spit out ill-thought-out remarks (like Quick text messages already stored on cell phones) when the first opportunity presents itself (Pat Robertson).

http://www.cbsnews.com/blogs/2010/01/14/politics/politicalhotsheet/entry6096806.shtml

We happened to live near earthquake zone (San Fernando Valley). Did this mean we made a pact with the Devil?

(He probably said “yes”, because San Fernando Valley is home to Porn Capital).

Anyhow, back to China.

The speed and ease of Mobile Giving help galvanize relief efforts more quickly.

China landed in Haiti before France, its former Colonial Boss.

Venezuela and USA both pledged help.

Are we inter-connected or what!

BTW,  ARPANET’s original conception was for communication emergency should there were a nuclear disaster. So it’s only fitting that Twitter and Facebook come out ahead in mobilizing the international community for Haiti. After all, images speak louder than words. Rifkin in his latest “the Empathic Civilization” speaks of technology which enables greater empathy, yet at the same time, consumes so much energy that there is a tension between entropy and empathy (technology vs compassion fatigue?)

As you read these lines, the earth beneath you could be shaking, anytime.

That’s how vulnerable and fragile our lives are. (It happened to me when I lived in Orange County).

So China, along with other nations, should exercise their soft powers: winning hearts and minds before seeking political and economic dominance. Mind shares before market shares.

Corporations got this. They have been present at every Bowl game, every disaster zone and county fair, building goodwill, practicing brand advocacy, which ultimately strengthen brand equity.

China has won some points today by sending men and materials to Haiti, Chinese deserved a medal for showing up.

Soft Power Express! A quick dish and good chow. Soft and sizzled.