electronics mart for Viet consumption


“I want nobody nobody but you” blasted out from, of all places, busy Hang Xanh circle, Electronics Supermarket by Thailand. Buy a laptop, got a free phone. Flat screen tv‘s, refrigerators and karaoke systems.

Should be the envy of our proverbial Maytag man since N American market has been saturated for a while. How many TV’s can you fit in the kitchen – LG double-door refrigerators already came with built-in TVs).

Now, comes the hard part: connecting all these “smart appliances”. For now, when sold separately, they are “dumb” appliances.

Dao Vinh Hung, the pepper-sprayed singer, bought a 5-million dollar house in Phu My Hung, completely furnished with bells and whistles.

His perpetrator, meanwhile, is out on bail (money pulled together by ardent supporters).  Tech and gadgetry. Mass produced for mass consumption.

There will be a TV show aiming at the upper crust (Managers and expats), all in English. Once the dish is on the roof, and the screen is in the home, people need to channel surf. With choice comes decision (and confusion).

In the US, paid cable subscribers often have to sift through a menu of programming, anything from Spanish soap to Euro soccer.

And Hulu is out to give the control back to the audience. Finally!

We have been talked at for so many years. Now we don’t have to shout out of our window like in Network ” I am mad as hell, and I won’t take it any more”.

The change will take hold with the next generation who are glued to I-phone screens, TV screens, and computer screens. Slowly but surely, fashion will claim its dominance (the old Rex complex is now renovated and ready for trading up).

District 1, playground of the rich,  will both showcase and accessorize the city. Look at me! I have it made e.g. watch, pen, jewelry, glasses, ring, tie, socks and shoes, belts, manchette, wallet (preferably thick), purses, handbags, hats, lighters and cigarette cases. (This reminds me of a scene in Line of Fire, where Clint Eastwood and Renee Russo, as secret service agents loaded with ammunition and gadgetry, droped one after another on a hotel wooded floor).

Meanwhile, out in Binh Thanh, people just wait for the green light, and listen to “I want nobody, nobody but you”, and the electronic mart was just hoping that blasting music will result in lasting impressions, subliminally ” I want nothing else but electronic gadgets for my home. Like Dao Vinh Hung of Phu My Hung.”

Now I understand the cult of karaoke. You get there faster by singing than studying.

Published by

Thang Nguyen 555

Decades-long Excellence in Marketing, International Relations, Operations Management and Team Leadership at Pac Tel, MCI, ATT, Teleglobe, Power Net Global besides Relief- Work in Asia/ Africa. Thang earned a B.A. at Pennsylvania State University, M.A. in Communication at Wheaton Graduate School, Wheaton, IL and M.A. in Cross-Cultural Communication at Gordon-Conwell Seminary, North of Boston. He is further accredited with a Cambridge English Language Teaching Award (CELTA). Leveraging an in-depth cultures and communication experience, he writes his own blog since 2009.

Leave a comment