message in the bottle

Cast away. Sending an SOS. an SMS. I hope that someone will get my message.

We are born to connect (our belly button testifies to this) with nature and others.

Yet marketers are telling us that in Retirement Ville, cruise ship (with sauna sound that reminds us of incubator) and virtual existence can substitute for the real thing.

In Japan, a generation grows up with comic characters and robots ( Miku, a 3-D virtual rock star got

her star treatment not unlike The Beatles).

Children in the West and BRIC nations will follow suit with what Neil Postman coins “amusing ourselves to death”.

If you look at the statistics on how we spend our time, TV and the Web are at third spot after sleep and work.

We in mail, g-mail, dropbox, chat, text, store, tweet, Like, blog, comment, delete spam, mass e mail etc….

As of this edit, Salesforce is buying another cloud-based marketing company at the tune of 2+ Billion.

To be social. To connect. To be human. It will be the first time in our human history that one can connect more than the optimal 120 (The Tipping Point).  This revolutionary change is the most significant since the 60’s.

Music is to be shared (Woodstock), the Earth is to be shared (Whole Earth Catalog), ideas are to be shared (Google), courses are to be shared (Coursera) and ride is to be shared (San Francisco). It’s not by mistake that San Francisco and adjacent Silicon Valley come out ahead in thought leadership.

It’s been a while since campus coffee-house (our 70’s version of karaoke, except you have to bring your own guitar).

Now we got Facebook to share a clip (ironically from Youtube, which is own by rival Google), a photo or an article.

All of a sudden, it’s like play time, share time. Everyone is an artist i.e. to let the world know we once exist.

Adults, retirees, and yes, even x’s, “friending” each other. Amusing Ourselves to Death.

The Genie is finally out of the bottle.

I send an SOS to the world…….I hope that someone, I hope that someone, read my message in the bottle…….