Media shock

When I was working weekends at the School of Journalism at Penn State, journalist-wannabes would check out Advertising Age,

Christian Science Monitor, and of course, the New York Times.

And everyone read the campus paper.

They even showed Deep Throat on campus (organized by the Student Association).

Such was the time.

We all lined up with our punch cards in hand to get to the (mainframe) computer lab (2 computers per 30,000 students).

And I was quite privy to take my singing group into the Agricultural TV studio over the weekend to film my “YouTube” version.

According to the latest issue of the Economist, television is still having a steady market shares in sports and major events.

Print media of course doesn’t fare well.

Everybody is trying to monetize the online version which so far contributes to the demise of its print division.

Newspaper boys and press men are joining last century’s coach men and horseshoe makers.

A lot of Vietnamese men were working at the Post in the early 80’s.  Hope they can transfer to AZ to work within Amazon.

The news will still be there.

Or email alert.

Or mobile alert.

This is not new. At MCI we were issued Skypage with news and weather alerts.

It’s prescient that my retirement will be without Reader’s Digest large print, and Christian Science Monitor (online only).

If I were going back to Media school today, perhaps I will take online courses only. That’s where the action seems to be, monetized or not.

It’s one thing to be alone and reflective with the printed pages. It’s quite another to log on, and view the same pages perhaps million are also accessing.

World Shared Web. On the go and in the cloud. I don’t think they still check out Ad Age which are kept behind the counter.

But the passion for news at Penn State is still unsurpassed as shown during the Joe Pa earthshaking event.

What, when, where, how and most importantly who (knew about the locker incident). We still need media men, however we get our news.