We here are people who fled Vietnam in various waves (pre-1975, 1975, and post-1975) and have settled in Little Saigon, Orange County, CA.
I have seen the strip transformed, from a few stores to be what it is today: patch work of mini plazas interlacing with mobile home parks, often times, reflections of the boom and bust times.
First was a State Farm rep office, with a pharmacy. Then a Mall. Then all that followed e.g. foot massage parlors (Chinese money) condo complex and French bakeries. Businesses traditionally catered to mainstream tastes e.g. 7/11, Burger King, Ralphs supermarkets were all closed. In their places are Pho (at a discount, like cigarettes), iced coffee, tea (Tastea) and trade-up Vietnamese restaurants.
It was conceived to be a hub for second migration (the first was engineered by the US Government, to prevent Little Havana type of cluster).
Little do we know (the same blind spot that the US Army underestimated the strength of the collective enemy), climate and community acted as push and pull forces for second migration.
We still can’t handle the truth (that policy makers don’t see beyond the immediate).
Now market forces are taking over after the housing boom and burst. High-margin businesses survive side by side with some flavors of urban America: the Vietnamese homeless (stateless to begin with).
On the other hand, we got talk show hosts, weekly pundits and Vietnamese Film Festival featuring up to 69 entries.
We can handle the truth. (I attended a showing last night at UC Irvine. The producer personifies self-reinvention: Silicon Valley engineer, Loan Officer, and now ethnic film producer that might eventually go main stream).
There is a torch-passing process although one cannot see the definite hand-off. The legacy and language, the tug of war between the generations and the acculturation rate (new comers would use Little Saigon as jump point, the same way ChinaTown has served this role for centuries).
Money doesn’t flow one way. It has started to flow the other way (up to 3.5 million Vietnamese tourists from Vietnam are now allowed to travel Westward, a one-to-one match up (and catching up) with those who have resettled.
More monks, more students and concerned parents visiting US campuses, more business and marriage brokerage eager to close deals.
By the end of this month, those who first came in their 30’s will have reached their 70’s. I walked by the Senior citizen center, once bustling with activities e.g. chess match, English classes, Tai chi. Now, the membership are dwindling, funds dried out.
We can still handle the truth.
If I were community planner, I would pay attention to the unmet needs of the touchscreen generation. How do we yank them away from the I-pad screens? What lesson in Vietnamese language and culture would attract them, and what value could we offer?
Meanwhile, tourism to America has reached its low point. Can Little Saigon be a small magnet on the way to Las Vegas and Disney Land.
What other business proposition we can offer to attract reverse money flow? How do we keep those brain power who are now educated on tourist/student visa? I guess it all boils down to quality of life. California has been hard at work to push for air quality.
Now the same zeal is needed to support and upgrade its ethnic base. After all, it’s the end of the West before Hawaii. And it needs to live up to that reputation, once known as California Dreaming. I am sure the Vietnamese homeless guys are doing just that in front of the Food To Go.
We can handle the truth., Mr Stockman.
http://thechairmansblog.gallup.com/2013/04/americans-cant-handle-truth.html