The undercurrent

Got jolted last night. 4.1 shock. And this morning, some more aftershocks.

It reminds me we share a vulnerable surface: ozone layer all around and a sea of lava underneath.

While we receive pictures of Mars surface, we are reminded of Earth surface as well.

It takes some getting used to, living in California.

But it’s here where talents come, from Silicon Valley to San Fernando Valley, from Redwood to Hollywood.

This is as “West” as you could go. Even waiting tables out here is like “acting”, or pre-acting (waiting to be casted).

Everyone wears shades. Expensive-looking ones. You got games. Got to have that “player” look.

Billboards on Sunset are huge, in-your-face.

and you are forever in need of a better T-shirt.

If you happen to put on Tennis shoes, make sure you don’t look like that little-old-lady.

Gotta have that Air Jordan feel, whether you play basketball or not.

Girls wear pajama pants. But it’s a statement, not garment.

It says “I don’t give a damn”.

I don’t need to put on a suit, to look like a male to get by.

In fact, nobody, at least in the summer, puts on a suit in Southern California.

Let’s not forget about Summer Concerts in the park. Wonder where those bands were coming from.

But they are here, getting paid to play.

Music is in the air. The Earth gets shaken every now and then. And people continue to move out West.

Running away from God knows what. A wet winter? A bad relationship? A need to reinvent oneself?

Even waiting tables out here is not just a job. It’s a part, a role. You are on-stage, waiting for the next “gig”.

Got your head-shot? Underneath it all, you can take off the facade that is required back East, but then, you will have to put on another, just to play the part (an extra). It comes with the territory:  nice weather mix  in with earthquakes.

Soft and sizzled

Mind you, this is not a new Panda Express dish.

Just China exercises its soft power, by sending S&R responders to Haiti (Western Hemisphere, many time zones away from the Great Kingdom).

Why China?

China has explored Space, Chips, and automobiles (not to mention its recent Bullet train, which should keep the Japanese on their toes).  It hosted the Beijing Olympics and Shanghai Index has outperformed the London Exchange.

While haggling with Google, it needs to act like a Super Power that it will become by sending relief S&R team. After all, it got its own quake last year. Those who have suffered can empathize.

Unlike opportunists who would spit out ill-thought-out remarks (like Quick text messages already stored on cell phones) when the first opportunity presents itself (Pat Robertson).

http://www.cbsnews.com/blogs/2010/01/14/politics/politicalhotsheet/entry6096806.shtml

We happened to live near earthquake zone (San Fernando Valley). Did this mean we made a pact with the Devil?

(He probably said “yes”, because San Fernando Valley is home to Porn Capital).

Anyhow, back to China.

The speed and ease of Mobile Giving help galvanize relief efforts more quickly.

China landed in Haiti before France, its former Colonial Boss.

Venezuela and USA both pledged help.

Are we inter-connected or what!

BTW,  ARPANET’s original conception was for communication emergency should there were a nuclear disaster. So it’s only fitting that Twitter and Facebook come out ahead in mobilizing the international community for Haiti. After all, images speak louder than words. Rifkin in his latest “the Empathic Civilization” speaks of technology which enables greater empathy, yet at the same time, consumes so much energy that there is a tension between entropy and empathy (technology vs compassion fatigue?)

As you read these lines, the earth beneath you could be shaking, anytime.

That’s how vulnerable and fragile our lives are. (It happened to me when I lived in Orange County).

So China, along with other nations, should exercise their soft powers: winning hearts and minds before seeking political and economic dominance. Mind shares before market shares.

Corporations got this. They have been present at every Bowl game, every disaster zone and county fair, building goodwill, practicing brand advocacy, which ultimately strengthen brand equity.

China has won some points today by sending men and materials to Haiti, Chinese deserved a medal for showing up.

Soft Power Express! A quick dish and good chow. Soft and sizzled.