Winning is contagious!

If you need to be motivated as I do, watch the Winter Olympics.

You will share peak emotions, peak performance and peak mountain spots of Vancouver.

Everybody loves a winner, and the winner loves to savor and share that moment .

We empathize with their struggle, their trial and triumph. In a word, we self-project.

Their hopes, fears and dreams become ours.

Think of that Newsweek cover photo of the US women soccer player who took off her shirt on the green (Olympic 96?). Spontaneous and sweet victory.

Or at SB44, when the Saints number 22 intercepted that football (he pointed the finger at the end zone, where he was sure he would be in seconds).

No point of stopping someone on a winning trajectory.

Down in Brazil and New Orleans, the parades rage on.

Good to be alive. But it’s better to win.

Unless you were into anti-hero theme, winning has been popular in literature, film and throughout history.

Sadly, to win, you need to learn from the mistakes of others. That’s where training films and failed-business case studies come into play.

Remember that uncle in your secret family history? It’s better to whisper and leave the past in the dungeon. We all involve in mental editing, of data scrubbing to reinvent ourselves, just like the bean counters of Worldcom and Enron, to show positive P/E. There is nothing wrong with self-reinvention. But we need solid “wins” to show.

At the Olympics, sometimes, winning comes after years of training and practice. Even loss of life. But so contagious is winning . “I’ll have some of that” (Rob Reiner‘s mom said that famous line in “when Harry met Sally“.)