Tag: Amazon

The Remains of Print

The Post is now under new ownership. So is the iconic Newsweek. Both incidentally got taken over by jungle-like entities like Amazon and the Beast, respectively. New world order (or jungle order). The “barbarians” are once again at the gate.

New totem pole. New titanic shift, from analog to digital, from print to online.

I prefer to see this change-over than seeing the Washington Times taken over by  a then cultic figure (Moon).

Big play. Big players. The game of influence. of Soft Powers and soft-wares.

It’s the other shoe that drops (from the time of the Reformation, with the advent of the printing press).

Back then, it was the free circulation of the Bible among the mass ( oral and scribal tradition).  Now, it’s the viral popularity of an Islamic scholar studying the life of a “political”  Jesus

With Al Jazeera (the other CNN) and Amazon, we got the complete set of opinion leaders for our world.

Want to know something? go on Wikipedia.

Want to hear something? plenty of cable channels.

Want to buy something? go on Amazon.com.

Jeff was telling interviewers that his favorite book was “the Remains of the Day” (about a butler who saw the change or more likely, the decline of aristocracy in the West).

Now, he finds himself amidst another real-life decline, a paradigm shift. And all that remains of print are those Google’s scanned pages (our modern equivalent of microfiche) for researchers of historical facts.

We process information differently. In print, we interact with those fonts and we turn the pages.

Online, we are glued to the screen, and before we know it, we might click on porn pages.

Just one of the many differences.

As creatures, we have yet learned how to handle the beast.

Massive inflow of content. Sheep among wolves.

Sleepy eyes and desensitized filters.

7 billion souls, one web site (Google).

We search that which reinforces our prejudice (a priori), or when lazy, let the SEO bots dictate what we are exposed to.

All that remains are stove-pipe thinking. More alliances and armed comrades are formed. But less in original thinking.

We need another generation or two before we can handle this new change (by then, it’s a new norm).

No more memoirs in print. Just sensational up-to-the-minute expose on celebrity and consumerism.

Those who have built good “filter” will become great curators of this new information explosion.

Those who don’t, won’t.

The new divide (information gap) won’t be geographical. It will be content-rich and content-poor folks.

The the twain shall never meet.

All that remains are for the brokers to exploit, and the pipe deliverers to profit in this new “jungle” whose sole law is survival of the smartest.

In this post-print environment, we need to say farewell to prejudices. We need to learn to be childlike, to soak in new and uncomfortable piece of news. To be changed and change-agent. It will be a tearful farewell to “home”, where each morning we expect to see sunrise and newspaper delivered on the front lawn. All that remains is a new You, with all the changes in one’s life time, more than our great grandparents and later generations have ever experienced.

That’s how important this tectonic shift is. It’s a bookend to a long overdue, but necessary re-structuring: modernity and progress.

 

Blogging is sharing

It is also fun.

Certainly it is not work.

An insight here, a discovery there.

Hey, look at this!

I still remember appearing in a school play (Elementary).

Got a lot of laughs from the student body (playing a mother, Tootsie style).

Somewhere along the way, we have lost the inclination for play, the urge to create and an eye for  possibilities.

IKEA is redesigning its home-office furniture to accommodate digital demand of a mobile workforce (first they sit in cubicles, then they commute from home with virtual-style cubicles at work or at Starbucks and finally back to the office, per Yahoo).

More than furniture, we too will need to adapt (CD holder and PC desk anyone? before Goodwill takes them).

Even Palm is up for auction.

I didn’t  let Amazon‘s Fire go unnoticed.

Whoever named that product knows a thing or two about human need for tribal affiliation, for gathering around the camp fire.

Camera men and news men all know that viewers glue to the set when they show fire scenes.

TV screen has replaced that warm fireplace in everyone’s home. Now Amazon’s Fire (pad) wants to take it to go.

Hey look at this (from my Fire).

E commerce has just got leg.

No longer shoppers are desk-bound or multitasking during lunch hour (last-minute browsing and clicking “Put this in Shopping Cart” for the holiday season).

Speaking of Holiday Seasons. It looks as if we are home free with Halloween, Thanksgiving and Christmas-shopping).

Consumers spending drives the economy forward (bulk shopping in December).

What is the point of putting up Christmas decoration in the house while telling your children to shut the door (to guests and families).

Kids are smarter than we think (mine said yelling is counter-productive i.e. honey makes for better mouse trap).

Back to my Elementary school play. Back to childlike creativity and imagination. Back to sharing. Back to the beginning when everyone got his/her allotted sparks of creativity and of the divine.

It’s still there, lying dormant underneath your Christmas decoration. Sharing is not seasonal. And the tribal fire has never meant to be extinguished. It was meant to be shared, in gathering circle.

Just like when we were told to sit in circle, at a school play, dressing up like Tootsie.

Time to read

There is a time to listen and a time to read.

That time is now. At lunch or in line.

The WSJ runs a a picture of an “early adopter” (old lady wrapped herself in a good book, digital that is).

For her, what a lifetime that was: out of the house to go to work (with sandwich bread), maybe as a telephone dispatcher, then came home to TV dinners with a Chevy in the driveway. Meanwhile, the Maytag man took care of her laundry and her husband the lawn.

Now she has retired, reading a book which is resided in the cloud, while keeping in touch with relatives on Facebook.

(I should mention the Pill).

Reading time has always been hard to come by. It’s at the top of the pyramid of chores (shopping, cooking, cleaning etc…). Now, reading is readily available as the headline news you see everywhere (when I was hooked on “the girl with a dragon tatoo”, I wished I had a comparable service so I could access my bookmark anywhere).

It’s interesting to see if readership increases as a result of better access.

Or it’s more profitable just to sell picks and pans for another Gold Rush.

One thing is for sure. Those so-called Independent Book Stores will join the fate of Independent Telephone companies of last century i.e. giving ways to an oligarchy of heavy weights. Too bad Google ebooks couldn’t be renamed with an “A”, as in Apple, Amazon and ATT.

But by its colorful logo, we already got the idea that the company is into creativity, colorful-ness and cloud-orientation. At least, it got an A as in Algorithm which suggests your next book, even before the title becomes available. It’s an age of “cognitive surplus”.

Everything is just the tip of the iceberg. 1 per cent visible, 99 percent invisible.

Time for reflection. A time to die, a time to live.

 

Happiness all around

If I were the man who sold my company for almost a Billion dollars, I would go off to Rock concerts around the world, instead of sitting down to write a book.

But Zappos former CEO thinks differently. He wants to go on a crusade. That crusade is to “deliver happiness”.

Moving people up the Maslow‘s scale, customers and employees alike.

Bezos saw the potential in Zappos.

So they deliver shoes with return/exchange No Question asked.

Nordstrom in a box.

Shoes and ties used to be made in Italy.

Now in China.

As the costs of production go down, competition goes up, companies like Zappos-now-Amazon, deliver the intangible “and the shoes is you”.

Verizon’s campaign “you rule the air” resonates “Empire of the Air” (back then, it refers to radio spectrum).

So, we are down to ads which speak of either You or I (Ipad, I phone).

What happens to He or She? or the Softer side of Sears?

BTW, the World Cup field invader was a T-shirt designer from Italy (Superman shirt).

Superman will be detained in South Africa long after this Sunday’s final is over (perhaps to help w/ super clean-up of the very field he invaded).

Poetic justice.

Back to Zappos. From top to toes, the only item that needs try on the most is shoes. Yet Zappos manages to turn this rule of thumb on its head: go ahead and put them on. Order online, we deliver and keep delivering until the shoes are fit.

Who would have thought of that (maybe besides Victoria Secret).

Imagine Playboy with similar campaign: “go ahead and view the video. And if you are not satisfied for any reason – 3D version included – you can return and money back guaranteed. Oh, must be 18 to order (but not to view).

So, modern-day success stories come back to old day success stories; keep the employees happy, in turn, keep the customers happy, which lead to happy stakeholders. In Zappos’ case, Sequoia Capital.

Starbucks plundered a bit until Howard Shultz is back at the helm (Apple and Dell both had similar epiphany).

What they should have done is “deliver happiness”, then sold to Amazon, then wrote a book which in turn is delivered by Amazon who bought the company in the first place. This time, it’s in both Kindle version and in print. Happiness in a box or in bits. China is taking a chapter from this playbook. It has to deal with workers’ demand.

Unhappy workers make for unhappy customers. Ford learned this early in his “Wheels for the world” dream. He paid people decent wage and turned them into customers.

Happiness all around.

You’ve got comment!

When lunching near Dulles Airport  years ago, we ran into some Teleglobe colleagues who had gone over to AOL.

Back then, I looked at those guys with a bit of envy. After all, we were just a voice backbone.

Those guys were in their honeymoon with Time Warner, both pipe and pipe dream.

Now, this merger has now been unraveled .

One thing has changed over this decade: customers can and will talk back, even from Dell hell.

We used to laugh at “voice mail jail”. Companies cannot afford a “taxi driver’s” attitude (Are you talking to me?).

Amazon rating, feedback loop, survey, independent research, mystery shopper, disgruntled employees etc…. The old untouched “suggestion box” is as outdated as the IBM Selectric typewriter.

Wiki everything. Google everything. Twitter everything. The many “faces” on Facebook. Many lives on Second Life.

Many files on Drop Box,  Amazon’ rent-a-server or Salesforce.com CRM. Modularity and virtuality are counter-trends of our disposable society.

At Teleglobe, that’s what we did: Rent-a-switch (telecom). International entrepreneurs only had to come with a willingness, a niche market and some upfront costs. The rest, from licensing to private billing, we handled.

It worked beautifully. And I know Cloud Computing will take IT investment to the next level, freeing up companies to soar, and expand side way or upward, without attending to the flickering lights in server farm.

The post-machine age (on-prem) has finally arrived. The unbundling of MS Office and many other packaged solutions. Pay per user. Companies can now launch seasonal campaign or handle a PR crisis with speed and less cost.

Bad news tends to travel faster than good.

You’ve got comment!.

First responder to those comments can reduce damage into dent, or turn negative into positive. Customers have always been Kings. It’s just that Kings don’t get to speak too often, until now.

co-ding

It’s been an amazing contest. Netflix 1 million dollar prize was awarded to the first team of coders.

The second team came in, with equally good stuff, just 20 minutes after the deadline.

Data rule.

Organized and monetized data, that is.

The information age is here to stay. Symbol recognition and manipulation.

Pretty soon, we won’t have to tell websites what we want . They will have the ability to hold up the mirror, and help us see ourselves, our preferences, remote or immediate .

Concierge Age. Both for advertisers and for shoppers.

“Those who shop for this, tends to buy that”. Agent of influence.

I had my share of buying Amazon popped up suggestions.

In the age of Long Tail, companies like Netflix base their models solely on buyer’s known preferences.

There is no need to pay for store front, stocks are almost at zero cost if you consider Digital publishing or DVD copying (just-in-time.)

With Red Box, I feel sorry for the video pirates. It’s already a dollar for each new release. Who need to go to the alley,

risking an arrest, to purchase a poor quality (perhaps made out of home videotaping in the theater) pirated copy?

Back to our winning team. At the end of Market Place interview, they said they wanted to catch some sleep.

These guys don’t go to Disneyland. They like to code.

What I learned from the interview was that they collaborated with people from a different team, as long as they

can generate new ideas and together, come up with solutions. The runner-up also said that while working on the project, they already applied their new learning to help their clients. The reward had already been reaped before they handed in their project 20 minutes after the deadline.

These guys must be made of a different cloth. Their concept of teaming, winning is as radical as their approach to coding. I mean, since when people came up with Open Source, i.e. letting others see their recipe.

The answer lies in what Chris Anderson said all along in Wired: it’s the abundance mentality whose Tail is long.

Come and join us. Share the land since  the harvest is abundant. 24/7 around the globe. Just code.