Tag: Brand

American Apparel ‘s tag line is “sweatshop free”. Nike‘s Just Do It (i.e. Just Buy It).

Apple‘s – Think Different.

Meanwhile, Haier and Huawei are trying to copy Hundai and Kia who tried to copy Honda and Toyota who had tried to copy VW and Mercedes. Brand building in and outside of America.

What would John Kerry ‘s “elevator speech” be?

That America is exceptional?

America has always reinvented itself?

Or it has lucked out, despite its short history (compared to other nations). Ironically, its short memory has been its strength – less dogma and insistence on a set way, more adapting and opened to adopting best practices (sort of leap-frogging its political history).

We have heard so much about brain drain (to America, it’s brain-gain).

Perhaps Brand America pays well, encourages mistakes and risk-taking.

Brand America is quite tolerant even forgiving (entrepreneur’s oxygen).

Brand America has always been youthful (Rock and Roll) and sporty (Super Bowl).

Brand America might have its British roots, but then Britain had to invade it again (the British Invasion e.g. the Beatles).

Brand America exports Hollywood and imports not Bollywood.

Brand America exports clean toilets (American Standard) and fast food.

Brand America leverages low-interest rates and cheap labor.

People line up to get in, many stay on, but some have left because of the recession.

Brand America advocates racial and gender equality, champions environmental and civil rights.

Brand America is indeed exceptional in the way it treats its weakest link – from pets to children – from the handicapped to the retired.

When values are at odd, it’s where Brand America shines albeit with vigorous debates and violent disagreement.

Brand America has enduring values that need constant refresh.

It is continuously transformed and transfigured: two World Wars , two Recessions and two Towers. Brand America’s strength lies in its people.

Free thinking and swift action. Some residue from Frontier’s Days won’t hurt. Shoot from the hip. You add to this train of thought. Because you are as much a part of the brand as I. Brand America’s tag line: reinventing you (from Eisenhower to Einstein), sweatshop free, but not free of sweat.