Nike

  • Brand America

    American Apparel ‘s tag line is “sweatshop free”. Nike‘s Just Do It (i.e. Just Buy It). Apple‘s – Think Different. Meanwhile, Haier and Huawei are trying to copy Hundai and Kia who tried to copy Honda and Toyota who had tried to copy VW and Mercedes. Brand building in and outside of America. What would John…

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  • Reading People

    I was approached by a guy wearing an FBI cap, asking me to buy lottery tickets. It’s hot in Vietnam this time of the year. Almost everyone wears some sorts of caps with USA on them,  helmets with the Nike vectors or a hybrid version: helmets shaped like caps. From top to toe, we send out signals…

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  • In that order. You just need to navigate the permutation and potential. Great things are accomplished by and through people. Yet at the same time, it’s people who drive us crazy. When a big group with more EGO than ECO, we have faction and division. Cliques and classes. In India, an “untouchable” family finally had…

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  • The Routine

    Instinctively, we follow the path of least resistance (park in the shade, grab the nearest item on the shelves…). Marketers make it their mission to study this, the same way scientists experiment with reflexive rats in the lab.. Nike even filmed the Standford team, trained barefooted, to see the landing and movement of their feet. Creatures of…

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  • Nature as reminder

    Scientists just found out that Earth is much older than previously thought. It certainly has a way to maintain itself.  Remember Tsunami and Fukushima? or the Louisiana oil spill and Katrina? At the time, we thought we couldn’t bear the grunt, but one by one, they are now behind us. Same thing with this summer ‘s drought and…

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  • We can’t change history, but we can sure learn from it. Just view training film, freezeframing it, and nail down some take-aways. What did we do wrong? why? what did we fail to do? Where? Avoid assigning blame. Move forward. America is all about the future. Sarah who? Sandusky who? Just do it (BTW, Nike removed…

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  • tale of a survivor

    A Canadian lady, back from visiting her family in India, was aboard the flight to Detroit on Christmas day.http://www.thecanadianpress.com/english/online/OnlineFullStory.aspx?filename=p122649A&newsitemid=27268234&languageid=1 She recalled vivid details of near-miss explosion, the terror and the bravery of passengers and crews. We cannot control some events, but we can control our reaction (10/90 rule). As far as stats , the chance…

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