East-West shopping

Retailers in Europe figured out a way to push merchandise in this time of austerity: shop in your underwear, leave fully clothed.

Meanwhile, a reporter from the BBC went to Hanoi to learn about another way of shopping: buying paper clothing for the dead (old Hanoi, pho “hang ma”).

http://www.bbc.co.uk/programmes/p00h35lv

That’s how different East and West is. The only way to deal with trade imbalance is for Western countries to export designer “paper clothes” to China and Vietnam, so people can trade up in matters of ancestral worship.

(given that most textile imports to EU and US have been from these countries). When it comes time for Mother’s Day and Father’s Day, I miss my deceased parents, and the opportunity to buy them a Fathers Day, Mothers Day card.

If in Vietnam, I would be given another shopping opportunity for them: gold leaves and US dollars, all in paper, to be burned at their graves.

At the very least, I can burn an incense .

Filial duty. One of the highest virtues.

Another one is to gift your teachers on New Year.

Now with online education and home schooling, there is less human interaction . Some virtual math tutors are connected from India, the same way we reach call centers  for tech support.

It’s the best of times (to be learners) and the worst of times (to be teachers).

Characters and learning (now defined as information soaking) are decoupled.

Hence, the Confucian way of modeling characters (Tien hoc Le, Hau hoc Van i.e. first learn characters, then literature) to mold and make mandarins is phasing out.

A bunch of us know full well that those coffee servers (who wear skimpy outfits) in Vietnamese enclaves earn multiple times their customers’ income.

When in Rome, dress like a Roman.

Maybe this Black Friday, Wal-Mart can avert its earning decline by posting a sign that says “come as you were born, and leave fully clothed”. Its puritanical root in Benton, AK probably prohibits this. But those European stores already did , with much fanfare and press coverage. All these campaigns put VIrgin‘s Branson (whose airline launch was the talk of the town) in the back seat. Each generation must come up with a creative-destruction. Shake, shake, shake, shake, shake, shake, shake the proverbial survival tree (societies who hunt in pack figured out different ways to eliminate the unfits).

Hang in there ole friends. Live young and together in the West, die old and alone in the East (where Father’s Day and Mother’s Day extend well beyond the grave). That’s the only way to end the story. Alone again (naturally).

Gone are these jobs!

I read today about 10 jobs that did not exist a decade ago. http://finance.yahoo.com/career-work/article/111973/jobs-that-didnt-exist-10-years-ago

It quickly came to mind jobs that are now gone, for good:

Telephone switchboard operators

Gas station attendants (who used to wipe our windshields and check the oil)

One-hour photo clerk (Remember Robin Williams?)

Milkman, mailman, newspaper boy (fewer jobs)

Typist – (transcription)

Watch repairman

Shoe-shine boys (still working in Hanoi two years ago when I was there)

Answering service operator

Borders bookstore owner

Shoe repairman or tailor

Toll collector (some States still have them)

Translator (gone soon)

Tutor (moving online)

English teacher (robot is taking over the classroom in S Korea)

Jeopardy player (Watson won)

The time, they are a changin!  The press made a note that he wasn’t on top of his performance in Las Vegas (I did not see it at the Grammys).

Again, everything is “blowing in the wind”, including jobs from a pre-digital bygone era. Photo copy clerks should learn Search Engine Optimizing skills to get jobs in the 21st century. But then, watch out for Google algorithm.

Found this in WSJ Opinion page, which went much more in depth about the disappearance of traditional jobs.

http://online.wsj.com/article/SB10001424052748703439504576116340050218236.html?mod=ITP_opinion_0

The Elder role in Vietnamese society

I often interact with nephews, one in particular is even older than I, but all call me Uncle. To them, I belong to the previous batch. Last of the line. In the old Vietnam, once you made past 50, you are moved up to the “elder” circle (“chieu tren”) when feasting.

I had an occasion to do just so last night. I sat with much older people whose names I couldn’t recall, and whose silver hair I can hardly match. Vietnamese would commemorate their ancestors, more so than celebrate birthdays of the living. Past-oriented culture.

When Intel decided to put another of its Asia manufacturing plants, it chose the outskirt of Saigon.

In doing so, the chip manufacturer put the spin on Vietnamese time line. It will go forward from that point on. Chip set and not chess set (whose final move is to expose the King).

King, Priest, Teacher, Parent (and a host of higher-ups like Uncles). I see dead people (Sixth Sense).

Because of my “role”, I find it hard to be on the level with my nephews. We see each other, even hang out.

But we could never be friends for some reason.

There is a gap between us. It was put there by the assigned roles in Vietnamese society.

Extended families structure color coded people’s seating (just like airline class service). It would be interesting to have a software which help trace the Vietnamese family tree, so each of us can see how intricate the connection is, just as we learned how Obama was related to Palin. Hanoi was able to trace its roots to 1010, hence last week’s 1000th anniversary celebration.

People might be dead, but their city isn’t.

I see living cities. When something survives that long, in today’s modern world, it deserves a second and hard look. Let’s say this year were 1900, I would already be dead ( average life expectancy was 47.)

Call me Uncle, and see if I care. As long as I am not dead.

A flood of love

Every year, flooding in SE Asia killed people and took away their livelihood.

And every year, people rush out to give materials and their time for reconstruction.

So the mishaps were occasions for the best in humanity, and turn a flood of misery into a flood of love.

Nobody wants to be on the receiving end, unless disaster struck.

And only some are willing to be on the giving end.

It’s more blessed to give than to receive.

But only a few step up to the challenge.

I read somewhere that the billionaire dream team (Gates-Buffett) went to China to drum up supports for their cause – giving back. Social activism is calling on the richest in Asia where fatalism rules. You are born into a cycle not of your own doing, thus, can do nothing to undo it. ( As of this edit, that circus did not turn out well on follow-up.)

Live out the rest of this miserable life without exit.

Accept one’s fate.  This view has prevailed among the bottom billion. Now it is challenged by modernity and global commerce.

The region has seen neck breaking change, and with it, pollution, regulation and corruption.

It remains to be seen that a decade from now, which view (fatalism or self-determinism) will hold water.

Even with a flood of talent in IT, Asia still needs commerce and customers on the global scale to, well, scale.

We don’t know when something reaches critical mass. Like rain itself, it has its own cycle and temperament.

Let’s hope we got the right kind of flooding to lift everyone’s boat. Opportunity likes to dance with those who are already on the floor.

seeing what’s been there

Adjust your lens or change it, then you will see all kinds of things.

Even the same things, but much clearer.

The power of reframing.

Organization or organism all need to self-examine at one time or another.

For instance, after taking your shirts back from the cleaners, you might notice that even though they are clean, but they no longer have the feel of new fabrics. There lies the difference between new and clean.

Take that up one more notch. Market that might be on the uptick today, will turn mature tomorrow (hence the need for product extension or reinvention).

Toyota took a page from Hyundai which has offered product warranty, to also give two-year free maintenance (on selected models).

We all need to work harder for the money.

It makes sense for Toyota to have customers come back to the dealership voluntarily instead of via forced recall.

We will either look at the same thing in new ways, or try to find new things.

There are things about ourselves we don’t even know. Doctors can always find out these things via all kinds of test (MRI scan).

Then at the culture level, we often learn more about our culture through the eyes of  foreign journalists and tourists (a journalist observes that daily traffic in Vietnam looks like people performing circus acts every day).

One example of this is Hanoi.

Many journalists camped out to give us modern pictures of the city.  Foreigners like Old town Hanoi.  The same way I enjoyed Old Town Alexandria near Mt Vernon.

So, in Hanoi they celebrate, while in DC, people are puzzled about Vietnam Memorial structural integrity (which had a crack).

During this recession, many of us are forced to reframe, and reposition our career.

Not all can self-reinvent to get into health care, education or environment.

Meanwhile, IT companies like Dell decided to invest billion of dollars overseas where future demands are.

Welcome to a  global world where India and China consumers dictate  brand extension.

In the US the only chain that seemed to grow was Dollar stores where you can buy last year’s Christmas gift wrap on the cheap. They would rather have you store their merchandise at home, then in their stores.  A new kind of inventory outsourcing, a new way of clearing the deck. Old dog, but new tricks.

 

Jazzy Saigon

I attended Quyen Thien Dac and the Nilsson Trio (Jazz) performance a while ago.

Cultural exchange. But “fant” or on-the-dime invention is not new here.  Saigon traffic has already been jazzy, zigzagging at every turn.

I was with friends. He himself brought an ensemble of jazz men to Vietnam a while back.

Mighty proud of my friend who is multi-talented and multi-tasking.

I also noticed an “order in chaos” pattern here in Vietnam.

You might visit  Nha Tho Duc Ba (Notre Dame de Saigon) and  a taxi hop later, visit Lang Ong (the Grand General Temple). In one jazzy move, you embrace both a Church that glorifies the Maternal side of divinity, and a temple that honors a local patriarch who died a martyr death defending the city (of Gia Dinh) against invaders. Yin and yang, zigzagging at the highest level, both East and West. Young people are into Hospitality Management (to capitalize on booming tourism and the lack of service mentality, taken for granted  in Thailand . Four-star price demands four-star service.

Thus, at the service level, we still have room for improvement.

But not to take away credits. Young Vietnamese, having completed their studies abroad are coming back. Reverse brain drain; just like their Indian and Chinese counterparts (my housemate was toasting a US-bound relative last night. She will be attend US College this Fall).

Marriott is here. So are Inter-Continental, Hyatt and Hilton. Chinese building boom (latest horse-shoe Sheraton for one) echoes here as well, since constructors need work.

Everyone is snapping up valuable real estate and talent.

Need a musician? Done. Hair and make up? Done.

Even M&A. Things might have slow down due to the Recession, but many are seeing opportunity in crisis (young expat filmmakers have given it a try).

This paradox has traditionally been a Vietnamese trademark: thriving in chaos. So Thien Dac personifies what everyone already knew: the positive spirit needed to rise above one’s humble circumstances.

It’s weather perfect last night. And I knew I was sitting in the middle of change, and perhaps, might be swept away by whatever comes with it.

Avez vous le vuvuzela?

Vietnamese soccer fans are eager to get their hands on the instrument.

It’s not surprising to see Vietnamese hot for soccer. I was there when Vietnam scored at the last-minute to win over Thailand.

But it is quite amusing to hear how vuvuzela is also making its way from South Africa to South Vietnam. Isn’t it noisy enough with millions of motor bikes honking all day long?

http://www.vnexpress.net/GL/Doi-song/Mua-sam/2010/06/3BA1D42E

Some cultures have an affinity to expressing themselves more audibly than others.

Hispanic events are always loud, so are the Filippino ones.

And Japanese events are the most quiet.

In the article, we also learned that in Hanoi, the demand for vuvuzela is lower than in HCMC .

The hotter the climate, the noisier the society.

The cold and rain tend to soothe and produce a calming effect.

The gods must be crazy in South Vietnam.

And World Cup fever is at its height. Blow the horn. Win or lose.

Meanwhile, in traffic, people also blow the horn to :

– announce their presence

– urge drivers in front to hurry

– celebrate soccer victory

In other words, honking  for all occasions.

In the US, if you honk, you will likely get a finger or trigger a road rage.

Intended and perceived message. Pure mis-communication play.

At least, the article brought up a good point: vuvuzela is not meant to be blown solo. It’s not like a sax which produces the urban lonely sound.

Vuvuzelas are meant to be blown in communal setting. In World Cup stadium. In South Africa. It’s so amazing how fast music (or sound) and sports can bring people together.

So does a simple instrument  (from the Roman Empire to today’s Arlington Memorial).  Wait until someone tries to blow it in Sapa or Dalak where nature will join in with its own hollowing echo, reverberate the (sounding) circle of life (Disney-esque) e.g. bushman and cave man, mountain man and city man, factory man and fashion man, hobo and homo: all free men.

Humanity will get its say. It just takes time. Do unto others what you would want done. What comes around comes around. I just hear the sound of one hand clapping.

What’s that sound. Everybody is going round.

Vietnamize the franchise

Carl Jr, Starbucks, Hard Rock Cafe, KFC, BK, MacDonald, Circle K, Domino, Pizza Hut.

The age of franchise bull run.

When I said I had been to 40+ cities in N America, I actually meant, I have been to only one. The one with MacDonald, Starbucks, Walmart, Target etc…

You got the idea.

The funny thing was, per my  job, I had to zero in Chinese and Vietnamese niche markets in those cities.

And within these niches, I ran into Lee Sandwiches, Tung Ki noodles, Pho Hoa,  Hoa Phat Money Transfer, Le money transfer etc…

Can’t seem to find the authentically local flavor (maybe in New Orleans and Biloxi).

HCMC and Hanoi will soon be filled with similar landmarks, once the invasion of franchise outlets saturated those two engines of growth.

For now, it’s novelty to sit in a new establishment, place your order and self-serve your drinks (the age of prosumerism).

I ordered an iced coffee milk this morning at a local MacDonald. What I got was iced milk. And the cookie I ordered, I had to pay three times for it

(because the system doesn’t allow for customer to buy just one).

So, welcome to supply chain, branding and upselling.

And good luck with getting customer service at those places.

Indeed, one can go through life, at least here in the States, for a month without ever getting any help at all, over the phone or the counter.

See my other blog on “machine and me”.

It gets to be lonely. Hence the blog.

I hope Vietnam doesn’t get that way, at least, not yet until I can find a Carl Jr at every corner, right next to the Starbucks.

Things we wish we could take with us

When at Indian Town Gap in 1975, I was busy helping out at the Bureau of Child Welfare so time passed rather quickly.

But not for my fellow countrymen. Many sat there worried: how were they going to make it in America, that winter was coming.

Many hurried weddings took place at the camp chapel.  People were busy matching up sponsors and foster children.

For me, I was glad I could earn a few bucks by being a translator. And spent them all on cassette tapes.

We recorded music (one machine would play, the other recorded, in the barrack’s bathroom).

“Lovin you” was number 1 on the Hit Parade that year. And ironically, someone was playing “Band On the Run”.

We left unfinished youth: time spent at cafe, listening to Lobo‘s number 1 hit “You and Me and the dog named Boo”.

Or felt so spiritual with “My Sweet Lord” .

If you want to “break in” to the Vietnamese market, best way is to figure out your niche, then play those music subliminally.

Mix in some French songs, because the Romantic era never left Vietnam, especially Hanoi. In fact, time seems to freeze there.

You can still see a Citroen on a good evening.

Back to my odyssey. So when I got to Penn State, I immediately made friends and we threw a party.

It’s one of those times when you could spot someone Vietnamese on a cold Harrisburg night, and he would let you sleep on the floor.

And never forgot the hospitality of people of the same human condition. And I realize now the things I wanted then to take with me: my dreams, my expressions of those dreams, and the heritage I left. No wonder song writers wrote about Hanoi after the evacuation of

1954, and Saigon, 1975. Those places are symbols of one’s lost times, unrealized dreams and definitely, curators of both wise and foolish choices.

To tourists , these cities are just crowded network of concrete dividers, and  trees are few. Tourists would place Hanoi, Hue and HCMC against a back drop of 100 places to see before they died. But little do they know, they have their own” Hanoi” and “Saigon” too. They just didn’t care to acknowledge, until the 11th hour.  No wonder I can identify with Cinema Paradiso. The Italian have a lot in common with the Vietnamese. We both like Sophia Loren.  We know what’s nostalgia is and do not feel ashamed to admit it.

What’s wrong with burning incense and feeling reconnect with loved ones, since they might not be living, but the relationships are very much alive. In fact, one loves one’s parents more when they are gone because absence makes the heart grow fonder. ” I love you too much to ever start liking you, so don’t expect me to be your friend”. Lobo knows how to say it, in a very Asian way. No wonder he can still have some Asian fans, late in his career.

Clarity begins at home

April 27th Newshour  featured Viet entrepreneurs coming back to Vietnam :

a. to set up shop

b. start an NGO and

c. work  for the Clinton’s Initiatives.

http://www.pbs.org/newshour/bb/politics/jan-june10/vietnam_04-27.html

We found in it our own Victor Luu (Software), Andrew Lam (writer), a coffee-house artist and an NGO dedicate.

The piece provided balanced perspectives  to the extent that there is a conspicuous absence of  white folks.

It’s as if Spike Lee were filming Denzel Washington in South Central during the LA riot.

You can change “China” for every “Vietnam” word that appears, and the segment still holds (except for the historical film about 1975) i.e. poverty reduction, rural and urban uneven development pace etc…

Victor was careful to stay out of politics. He runs a tight shop in HCMC which has just been through the ripple effect of this Recession.

Point taken: lots of brain gain (including PhD trained from the former Soviet bloc).

The other point made in a Hanoi interview was that the younger generation Viet Kieu are now discovering more of Vietnam (thanks to reunification) than their parents, who had stayed mostly in and around Saigon during the war.

The final episode addressed women trafficking prevention: don’t speak to strangers.

Clarity begins at home.

Andrew Lam, however, noticed a “spiritual” vacuum, which according to him, did help Vietnam withstand successive invasions by the Chinese, the French and the Americans.

He forgot to mention that there had competed forces trying to fill that vacuum, especially since the time of Vietnam joining WTO.

(see my other blog on “Luxury brand beachhead Vietnam”).

The vacuum, or social-economic gap, is widened as more students graduated without a job.

Vietnam is heading right for a trap (Middle-Income Trap), with mismatched talent-opportunity pairing.

Its advantage: young workforce. To lift the economy, that gap of job market and consumer market needs to be bridged.

Then we will see another Singapore or Taiwan right here in Vietnam.

PBS I am sure has more stories than it could fit in one hour: Goldman Sachs testimonies in Congress, Financial regulation proposal, Greece pulling the Dow down,

Catholic church crisis and apology etc..

So I am grateful to see an under-covered story like this one get air time. Someday, maybe the Nguyen foundation will underwrite a small part of the Newshour, just like the Carnegie Foundation, Bill and Melinda Gates Foundation etc.. You’ll never know. Clarity begins right here at home, in this case, the United States, our home away from home.