Stay the course. Best time to invest is during the Recession.
Those are Panera secret sauce: persistence and perseverance.
I first noticed Panera on my way back from San Jose. It’s either a Starbuck stop or Panera stop.
But Panera has a fireplace. The place feels like home, smells like home-baked bread.
Panera won me over.
In fact, right after this blog, I am going over there to buy my multigrain baguette.
Heartland America (St Louis, OK, TX) showed us the “dust bowl” courage: rugged survivalist, in the face of bubble bursts
(2000 on the West Coast, and 2008 East Coast, dot.com and financial respectively.
So Goodbye Yellow Brick Road.
Dorothy, go home!
ET go home.
Everyone, go home!
Retrenching. Retooling. Reinventing. (Paltrow sings country music these days).
Back to the basics. Tackle, block, tackle and block.
The cycle will come back. But this time, it gets spread around in a globalized economy.
Look at the G-20’s. You got countries that weren’t there back in 1980. In fact, it used to be G-7.
Back to our secret sauce: invest during the downturn, invest in people and open new storefronts.
It’s home that we, wanderers, all look for in our long journey. Early imprints. Mother’s home-made soup. What do you think Campbell’s chicken and noodle soup is doing? Selling by packages of four. Might as well during this flu season.
Wait until Christmas. Then you really want to run home, where the fire-place is on and the oven has something in it. If you can’t make it, Panera will be your second place beats out Starbuck, your third place.
Thang Nguyen 555 