Uncharted waters

When Henry Ford first put together 2 and 2 (wheels) to make 4 (wheels), he was probably laughed at.  Then his policy to increase worker’s wages, so they could afford buying the very same cars they had helped assembled was probably viewed as radical.

Today, the same thing with Nissan Leaf‘s buyer’s incentive, and Diamond-Lane privilege (even just one driver) that comes with driving an EV are looked at with envy and intrigue.

Early adopters only.

Going to uncharted territories.

No what if!

Without entrepreneurial spirits, we wouldn’t get Netflix, Amazon, Zappos, Yahoo and Google.

Names that did not exist a few decades ago. Uncharted waters.

Broadband-enabled companies. Google Fiber?

To the tune of Billions and employing big pipes, but not fat payroll.

They were probably laughed at too in early stage. What do you mean customers can send back the shoes free of charge? (Zappos)

Convenient online check-out? Customers recommended purchase? Perhaps you would like to check this out (Cross-selling and up-selling).

With fat pipe, we can expect more apps and new business models i.e. 24/7, easy shipping and hassle-free return,  self-improving algorithm that knows its customers better than they would themselves.

In short, business will get smarter as machine processes transactions faster.

Machine will help both sides of the equation: Business and Consumers, selling and buying.

Entrepreneurs can strike out without too much sunk costs.

Software can be tested off-shored, and while being overseas, companies might as well let the public sneak peak at  their proofs of concept (Japan has a Sample Store).

The irony of this whole process is: while off-shoring centers were viewed as cost centers, they ended up as profit-centers, for BRIC countries are now the ones with relatively strong purchasing power (after years of doing someone else’s dirty work). When traversing uncharted waters, one will never know what perils and possibilities are waiting at each turn. The pre-req is an open mind and a brave heart to deal with those unexpected turns of event.