Value Added

JC Penney “sales managers” are told to pack up, and get back in line to apply for their direct reports’ jobs.

Yahoo people back to the office.

And Best Buy mobile Geek Squad are told to park out back and get in the office as well.

Big-box retailers are suffering and pinching pennies.

The flip side of this tory is the rise of Amazon and other online retailers.

So consumers are still buying. Just not from traditional stores as much (auto parts are also sold online).

Maybe Pet.com can try again 12 years after the crash.

As long as you seek to “pour your heart into it” (It here refers to the Starbucks coffee cup), people can sense it.

The VAS effect.

Human empathy, listening and connecting.

Win-win value proposition.

Yes, I know how you feel. There has been one thing after another: the threat of annihilation, of elimination and of inflation.

We thank you for your patronage, knowing you have other choices.

Just to illustrate the power of a positive experience.

When I first saw Woodstock footage in my cousin’s theatre, I never forgot Ten Years After.

The solo guitarist has just died at the age of 68. But sure enough, he had made lasting impressions beyond ten years after  I saw the film.

Not only satisfied customers remember the VAS effect, they go about telling others (customer turned advocate). Hence, customer service closes the loop (Marketing-Sales-ServiceWord-of-mouth marketing).

Remember to go beyond the sales, beyond deliverable, to complete customer’s buying experience. Good impressions last for years after.

Dilemma and Decision

Leaders are tasked and paid to make decisions.

Hard calls. Tie-breaking calls. Go for the Gold, or take the safe route.

Coach Joe Paterno had a lot of wins, but many were taken away from him because of one mis-step.

Pope Benedict XVI , however, did call it quit (right timing).

And TeslaSolarcitySpace X? the jury is still out on that one risky “pal”.

No pain no gain.

One good thing about this brutal Recession: it separates the wheat from the chaff.

The wheat here might be Indie-Capitalism, sports diplomacy, soft-power influence…

We simply cannot afford full-scale hardware-driven conflicts as in years past.

First the Soviet bloc folded. And now, the US with Sequestration.

Our machine has gotten ahead of us, the cart before the horse.

If only we could disrupt ourselves, or press “reset”. One other way is to review the old play book and give it another try.

For instance, it’s quite couner-intuitive since the IT industry migrates to the Cloud away from the office, Yahoo wants its workers to head back to it.

They will probably work out of virtual stations, with wi-fi and white boards, to lunch in play room like in nearby Googleplex.

Dilemma and Decision.

Work and life balance.

Private cloud or complete virtuality.

Hybrid or plug-in EV.

Key Stone or kicking the can.

21st-century dilemma requires 21st-century leadership.

Who among us are ready and willing to step up to the plate!

He who lives in a glass house refuses to throw stones.

When looking at the game from that standpoint, executive’s high exit bonus  is not such a bad deal. It would cost more for them to stay on than to leave. Zappos learned this and paid its new employees a bonus for leaving than for sticking around. It’s the culture, stupid. Decision or dilemma.

Start-ups vs instutional memories

Vincent Cerf is a case in point.

He is perhaps the oldest employee at young Google. Before that, a lifer at MCI.

But you need someone who has been there, done that. Who could connect the dots (or see them at all).

Start-ups got money and the juice.

Most of, start-ups got the goods and the guts to make it happen.

Then when things fly, ROI positive and dividends paid out, things get complicated and dull.

Start-up phase is giving ways to institutionalizing process.

This is where precedent comes into play. Where expertise and wisdom are in demand.

The White House employs a few Senior Advisors for this very function.

Lately, news has a ring of the familiar: Saturday Evening Post gone, then Saturday Post Office closed.

Instagram is taking over where it used to be My Space. Dell has outlived its just-in-time idea.

And HP is HP (could have become another Lenovo).

At least we recognize the telecom bubble (Enron and AOL). So this time, someone like Vincent is needed to give wise counsel.

To see ahead of the curve. To go through the check list of that which quacks like a duck.

We need a healthy dose of self-disruption. A life unexamined is not worth living. The same with companies, and start-ups.

In the absence of wise counsel, institutions perish.

What  you don’t need is a historian (who will do a post-mortem). What you do need is someone from the inside who was from the outside, and whose comments you might not like, but desperately needed. Someone with some institutional memories to serve up a healthy dose of “you might want to take a look at this”, ” I wouldn’t do it if I were you”. They might be that embodiment and personification of the impersonal beast we call institution. In each system, we need a living and breathing wise one to serve as a speed bump. Or that they can work from the future backward, to pre-mortem a project and visualize certain death to save it.

Uncharted waters

When Henry Ford first put together 2 and 2 (wheels) to make 4 (wheels), he was probably laughed at.  Then his policy to increase worker’s wages, so they could afford buying the very same cars they had helped assembled was probably viewed as radical.

Today, the same thing with Nissan Leaf‘s buyer’s incentive, and Diamond-Lane privilege (even just one driver) that comes with driving an EV are looked at with envy and intrigue.

Early adopters only.

Going to uncharted territories.

No what if!

Without entrepreneurial spirits, we wouldn’t get Netflix, Amazon, Zappos, Yahoo and Google.

Names that did not exist a few decades ago. Uncharted waters.

Broadband-enabled companies. Google Fiber?

To the tune of Billions and employing big pipes, but not fat payroll.

They were probably laughed at too in early stage. What do you mean customers can send back the shoes free of charge? (Zappos)

Convenient online check-out? Customers recommended purchase? Perhaps you would like to check this out (Cross-selling and up-selling).

With fat pipe, we can expect more apps and new business models i.e. 24/7, easy shipping and hassle-free return,  self-improving algorithm that knows its customers better than they would themselves.

In short, business will get smarter as machine processes transactions faster.

Machine will help both sides of the equation: Business and Consumers, selling and buying.

Entrepreneurs can strike out without too much sunk costs.

Software can be tested off-shored, and while being overseas, companies might as well let the public sneak peak at  their proofs of concept (Japan has a Sample Store).

The irony of this whole process is: while off-shoring centers were viewed as cost centers, they ended up as profit-centers, for BRIC countries are now the ones with relatively strong purchasing power (after years of doing someone else’s dirty work). When traversing uncharted waters, one will never know what perils and possibilities are waiting at each turn. The pre-req is an open mind and a brave heart to deal with those unexpected turns of event.

Confidence

2.5 per cent. That’s US growth figure. Enough? Confident? Could be better?

I am glad we are growing even when it feels like we are running in place.

Perception vs Reality. Like how they feel now at Microsoft, at Yahoo. Even at RIM and Facebook.

Something is missing. Mojo? Passion and Pride. Exuberance and Exhilaration.

Grown men are sleeping on Mommy’s couch. Grown women too, to make it equal.

Crushed right out of the gate. Austerity.

Where is that needed confidence I used to see on Seniors’ faces on their first-job interviews.

It’s like dating back then on campus. Except it’s on weekdays, and you get to put on a suit. You could always tell they were experiencing “senior panic” : get a job, get settled down, bought into the American Dream with white-picket fence and automatic sprinklers.

Now, it’s the couch, not sure where it was made from.

Trickled-down economy. Wealth imbalance. Daddy brought wild animal kingdom home for Daughter’s surprised birthday. While others waiting in line at county food bank.

1939 all over. This time, with Bernanke, not studying the phenomenon as an academic subject. He is handling it, and inadvertently, helps shape the textbook of the future.

How are we looked at from year 2020’s vantage point? That we mishandled this “opportunity”?

In crisis, there is always opportunity. Electric Vehicle? Wind and Solar? Software for the mass and medical world?

C’mon. Exercise a little imagination. Muster up some courage. Be confident again.

Build that high-speed railways. Don’t let me want to learn Korean (broadband-envy). Don’t let Friedman keep writing about Beijing and Shanghai modern airports. Build them and be proud again. Make me USA-proud and the world USA-envy.

My 555 plan

Get back to your roots.

Eliminate waste and accessories.

Differentiate and make it relevant.

Actually, 555 is just a self-branding attempt, after a cigarette a friend of mine used to smoke.

I had to attach a numeric code to differentiate (sticky and trans-cultural)  my Yahoo log-on ID.

Now we hear of 999 plan etc…

It’s hard to stand out among Earth’s 7 Billion.

During a town hall meeting on LinkedIn, its CEO was ambitious to convey its vision i.e. to connect people to people, and people to opportunities.

Now we have the way (technology that connects millions at 2nd and 3rd degree separation), but we lack the will.

I heard of a new book entitled “Lean Start-ups”. The author mentioned “rentorship” of the means of production (Google Adwords, Amazon rack space etc…).

Even when the barriers to entry (means of production) are lowered, new entrants still get cold feet (catch 22: low consumer confidence leads to low spending, hence reduces the size of the pie, in turn, weakens the pull factor).

Even our Greek demi-gods need bail-out.

In education, we heard of “Waiting for Superman“.

Now, it’s waiting for Superman everywhere from EU zone to the O zone.

No, I don’t have a 555 plan to come to the rescue. It’s all in the unwinding.

And this takes time and belt-tightening (the 60’s protest was a rage against the machine i.e. inhumane,

now Occupy WS couldn’t articulate its distress i.e. wanting things back to the way it used to be in).

One thing is clear: we are in this together (dark side of globalization).

Vacationers from Europe couldn’t afford to travel to Hawaii. A resort in Hawaii got shut down (Michael Dell lost a lot of money there along with his Santa Monica hotels).

A Chinaman decided to shop in France (instead of Florida).  A Filipino street vendor just got flooded and went under. A Korean caterer LA tweets about his lunch site. And a Vietnamese man tweaks his latest app to share photos (Color) while Japan nuclear power plants striked a deal for two more reactors along the Vietnam coasts (this time, with Fukushima lessons learned).

There will be a lot of sorting out inside our hot and crowded sandbox.

The age of oligarchy has just dawned, not only in broadband, but in all sectors.

We can’t remember and choose among too many offerings (as BRIC countries export themselves e.g Tata in England, Huawei in TX).

Consumers always say they want more choices, while in reality, they pick the default option (organ donors in Europe were too lazy to opt out ).

So we are back to our roots (As of this writing re-shoring is on the rise with Albany getting $4 B pledge for chip facilities, and Pitts a huge endowment).  After all, America got talent, right!

I read somewhere that Youtoo is doing just that: to offer everyone a chance to submit their own video and to broadcast their 15-seconds of fame.

There will be enough bandwidth for everyone. Everyone is a star, because each has lived a wonderful life. Irreplaceable and invincible.

When your heart still beats, the cursor still blinks, don’t let anyone tell you otherwise. There are zillion of stars in the Universe whose 7 Billion are here on Spaceship Earth, wading water to school, landing a plane at near miss, or coding all night to finish version n.0.

There is no better time to live, to invent and to round people out of their slumber. Victim no longer. Victor all the way. Brain bubble is the kind that never bursts. What’s your 555 plan?

Xerox, Yahoo and Google

With the exception of Yahoo, we can pretty much use the other two as verbs i.e. to Xerox s/t or to Google it.

When your company is a household “action” verb, you have it made.

Yahoo got a head start, with strong brand recognition.

But it flounders (even MySpace, as cool as it once was, couldn’t escape this mayhem).

AOL, Yahoo and MySpace belong to Web 1.0 era, the Valley’s equivalent of Big Band music.

We are commemorating the 10th anniversary of 9/11.

And candidates from both parties are now running for 2012.

Get a move on.

Don’t believe me? just Google it.

The speed of data processing and forced “choice architecture” results in shorter attention span.

We can’t recall but the top 3 (Incidentally,  World Economic Forum ranked the US as number 5 this year, after Switzerland, Singapore and Sweden).

Here in the US, we can’t even use the old Avis motto (We’re number 2, we work harder).

What belong to the previous decade stays with the previous decade.

No one could predict the rise of Singapore back in 1967 (or China in 1978).

In fact, much of the criticism was about its attempt at social engineering (match making its college educated).

Now, it’s number 2 and keeps working harder.

If I were to draft US policies, I would Xerox its road map, after Googling it.

This tiny country in Asia miraculously catapults into the big league.

If you understood how culturally advanced Sweden was, you would be able to appreciate the enormity of Singapore accomplishment.

Its secret sauce, turns out to be a right mix of social control and laissez faire .

Throw in a strong-handed leadership doesn’t hurt (remember Clinton had to plead so the gum-thrashing kid wouldn’t get spanked).

I wonder any of the folks who were on TV last night, purported to hold a recipe for recovery,

had ever set foot on this tiny island called “Sing” (short for Singapore)

or known precisely where it was.

Thank God for Google Map. Now, xerox it.

Act 2

At the gym, I couldn’t help notice two guys with Mountain-Dew T-shirt. We can still have “black swan” scenario in our life time e.g. the US rises again from the depth of deficit (muscle memory), or someday a Hispanic president will seek a M&A with Mexico (will not be the first time the US offer to buy more territory).

When we went through Y2K (getting plenty of water and batteries) we anticipated worst case scenario. People said this has been a Lost Decade. Now, that the worst has been behind us, let’s buy some champagne and balloons.

The challenges of the past decade have steeled our resilience but at the same time diminished our faith in institutions.

While tragedy comes in pairs (two recessions, twin towers, two disasters in Louisiana), luck will also come in pairs. Look at what Web 2.0 has given us: friends from Facebook, free videos from YouTube and millions of Who’s who on LinkedIn. The list goes on and on, as one tweet begets another in this 4-G, 3-D, 24/7 always-on world.

As we defy gravity by going to the “cloud”, our experience will grow much richer

All of our investment in hardware finally pay back with an abundance of software options albeit cases like Iridium, Concorde etc…

Our global village will show case Best of the Best. Stay tuned. The next decade will unleash apps from 20 years old’s who are now in Middle School (Yahoo just bought  Tumblr, and now eying Hulu). The sooner they are bored with texting the better. New toys for tots will spill over as Act 2 for the rest of us (Act 1 being the Ipod, Ipad, mobile apps like Twitter, Social Network such as Facebook). With an audience of 7 billion, any content will be devoured in an instant.

Build it and they will come. Level 3 must have looked deep into the crystal ball. Without the likes, we wouldn’t have Netflix as is. Clusters of innovation all converged in our time while adoption rate has never been quicker.

Instead of shopping for batteries, I will go for balloons and instead of water, champagne.

 

Short-tail product pool

Muzak pipes out “Beautiful stranger” by Madonna. Yahoo celebs still carries head-shots of Paris Hilton.

And Vanity Fair features Cher-is-back.  Holiday best-seller list shows John Grisham and Harry Potter. Across the pond, we are refreshed with royal wedding. I know 20 per cent of celebrities dictate 80 per cent of what we see or hear.

Easy comes, easy goes (Ricky who?).

At least, via I-tunes, you can still buy Beatles music. Long tail.

The British invasion, still.

I thought about taking a picture in front of the book shelves. It will be a documentation of a great transition (from print to online). I am sure future generation will look back and ask, what are those things behind great grandpa?

And I hope in the background, one can zoom in to see a variety of authors and subjects.

Why would anyone want to go through life, watching formula-movies, franchise TV shows, and read plots whose outcome one could already guess? The whole point of this side of life (art), is to surprise you, to uplift you, and to awaken you to new possibilities and twist.

No wonder children can’t stand going through the Edu-mill. They opted for stimuli on-line, whether it’s gaming or texting.

Friedman even op-eds that Education is the latest frontier (of warfare).

Seeing the intellectual poverty on display, kids “got it”. Doesn’t matter what they come up with, the market economy still dictates what and who are to be sold.

Blair-witch Project will go down in history as one of those rare blips on the radar.

And perhaps, with more affordable cam(era), young filmmakers will risk new narratives. Growing up digital, they have “mashed” multi-source in their brain.

What comes out will , at the very least, surprise us all, if not a call for change: kids ain’t dumb. We just don’t listen to them that often. Too busy to “follow”  the Armenian sisters, the wedding across the pond and who Paris is seen with last night.

Stay hungry, stay foolish, keep Searching

In his 2005 Standford commencement address, Steve Jobs ended with ” Stay hungry. Stay foolish”. Today, we should add “keep searching”. After Google, Bing and Yahoo and Blekko, which promised to keep out spam.

Wild Wild West.  More content, more classification, increasing need for trusted recommendation.

Part of the reason Facebook is where it is today is due to the ease of sharing (photo, film clip and music video).

We , the anchoring community, are the algorithm, the editorial board of our swam-like network.

See me, feel me, tweet me, show me …

A community needs common language (LOL), ritual (tweet me), and causes (poverty alleviation).

Right now, the obvious need is worker’s retraining ( for America to stay competitive).

Yet, it’s a chicken-and-the-egg cycle i.e. which industry should we be focusing on, and who will pick up the tab for work force training?

The growth of University of Phoenix and the likes shows a need for continuing education .

When IBM saw the writing on the wall, the Elephant learned to walk fast (and finally spun off its hardware segment).

Best of wishes to Blekko. It’s a vast Wild Wild Web out there. Google is taking its own medicine. That of the innovator’s dilemma. After “pageranking”, we will see stack-ranking of search engines. But then, it already knew. Google is moving to the cloud, to TV and to mobile O/S.

That’s what makes America competitive: up the value chain. Stay hungry, stay foolish, keep searching. Fear not.