Noodle cultures

Imagine you can slurp a spicy, mouth-watering noodle bowl on a rainy night.

Even when it is instant, thanks to the King of Noodles (they even have a noodle museum in Yokohama).

Japanese, Korean, Chinese, Thailand and Vietnamese; all love this staple.

http://www.bangkokpost.com/business/marketing/259168/tf-eyes-vietnam-for-noodles

Take the Korean and Vietnamese samples.

Both are known for North and South.

Both seem to have become what they fought against (Korean industrial might resembles Japan’s rising sun in the 80’s, while post-war Vietnam is defining its multi-polar identity i.e. Chinese, Franco-Russian, or APEC).

These emerging blocks interact and influence one another: young Vietnamese love Korean soaps and stars (Rain), while the Korean invest heavily in Vietnam’s young workforce (who might not endorse the 55-hr work ethic, due to the lingering French laissez-faire  35-hr work week, with coffee and cigarette breaks).

When these cultures export themselves, they stake out block by block, with the Korean districts in Wilshire District (LA) and Garden Grove (OC); similar pattern emerges as the Vietnamese found work in Silicon Valley or  Camp Pendleton near Little Saigon enclave.

Korean cinema, meanwhile, has drifted in the direction of its former enemy ( Japanese) by exploring the grotesque and domestic brutality ( the dark side of an industrial culture coming of age.)

The threat that ties all these disparage cultures (island-apart, literally) is the string noodle, originated in pre-Marco Polo China.

Even Samsung started out as a noodle company.

The Asian retail gal might be in suit, in compliance with industrial codes, but at lunch time, reverts back to her larger cultural codes (segregated, slurping and spicy).

Those culture groups now come face to face with modernity, under the disguise of free trade. Samsung or Sony? Toyota or Tata? Coke or Pepsi (wherever there is Pepsi, there is music, but not “the real thing”).

I used to work on the same team with my dear Korean colleague, and our markets were literally side-by-side (geographically, but culturally apart, just like Tijuana and San Diego).

Companies which try to expand to Asian markets need to understand these deep divides, the same as found in Europe or Latin America.

At least, shrewd observers can count on a set of common denominators i.e. food, fun and festivities.

Cultures are moving targets. But underneath, there are forces at work . The average person on the street just know they have changed, slowly, to becoming what their parents and grandparents had once detested (leaving the local village for a global one).

The collective self is giving way to the individual self (see Last Train Home, where inter-generational conflict was played out on their annual journey back to the village).

Consequently, you can take any of the above folks out of the noodle shop, but you can’t take the noodle away from them. Not on a cold day, or rainy day.

That’s what triggered the invention of instant ramen. Our noodle King saw a need (why all these people have to stand in the rain, waiting their turn to order noodle). That solution has been the key to unlock a kingdom, where modernity (speed, efficiency and technology – food processing) was married to tradition (childhood memory, communal activity and uncompromising taste). It’s all in the spices. At least, it was one of the triggers for Columbus to set sail and discover a rounded Earth. The end of all journeys it seems, is to come home and learn to know the place for the first time. That place, for a lot of people, has noodle waiting albeit in instant packages.

Starting a joke

50 years ago,  you would have been chased out of the pub had you painted these scenarios: the US can’t wait to open off-shored manufacturing centers, Gaga as a mermaid on wheelchair, and 90% of the population will shop at Wal-Mart, stocked with 99% Made-in-China merchandise. Dude, in the 60’s, we were living the American Dream.

No one would imagine just in 5 decades that we have debt ceiling; congress woman, shot, survived and stood up to cast her vote; (BL) got taken down while a Nordic Crusader took down people for their opposing view.

Not groovy man, you would say.

Like Austin Powers, you wake up, assuming gas stations still have full-serve (yes, but it’s the homeless man). Don’t you miss the bell and the man in clean Esso overall?

You could start a joke, but the joke was on you.

It doesn’t  take long for someone to ring the alarm bell (Putin called the US consumers “parasites”).

It’s like a line in Neil Young‘s album “I have been to Redwood, I have been to Hollywood…

in search for a heart of gold and I am getting old”.

It takes that long for a generation to process the stages of grief: imperial status right after WWII, to upheavals at home and abroad (assassination of the Kennedy’s brothers and the Diem’s brothers), to Cold War unraveling and Gulf War overstretched. Now, the hard cold reality of a dried credit market (consumer spending registered near zero growth) stands erect like a new Berlin Wall (East where 99 percent of us are living, and West, the other 1%). In Admiral Mullen’s words, “Debt is our greatest security threat.”

You could tell the 60’s Ivy League‘s kids were well-off e.g. bell-bottom pants and Indian-shirts, and all hair. At least, there was a middle class.

On some YouTube clips, you could still detect that the audience “tenue de soiree” to attend Francoise Hardy‘s concerts.(Tous les garcons et les filles): turtle-neck and leather jackets.

Most could afford a trip to Woodstock (which turned out to be free anyway).  And many if not all would take part in binge drinking before, during and after the football games. Senior panic was meant for landing a mate, not a job (now, it’s the opposite).

The future back then was in “plastic” (the Graduate). It was supposed to give rise to companies like 3M , but also, VISA and Master Card (both plastic).

Now, we have Tencent, and Facebook.

Apple’s war chest is larger than the US treasury.

What a joke. Who started it? Dr Evil calls a meeting: “Let’s hold the world hostage, for 2 Million”.

No wonder President Obama had to emphasize that the savings from the newly imposed 54-mile-per- gallon vehicles, would be in the range of 2 Trillion dollars, “with a T.”

50 years is not a long time, but it allows for many changes, exponentially. Don’t blame it on China (or Moore’s Law).

They didn’t even get started until 1979.

It’s a confluence of factors, mostly caused by the rise of the Rest intersecting the decline of the West. The best could happen to our Austin Powers is to step back into the time-machine, hoping for a better reentry point in the multipolar future.

creatures of information

“We are ‘creatures of information'”, “in the library of Babel, seeking information past and future”, says James Gleick in the Information.

We might look in hardback and paperback, print books and e-books, newspaper and news broadcast, but we are still after the information. It reminds me of a line by St Paul “though now we see through a glass darkly…”

Never enough, or soon enough, from tweets to tabloids. So we hacked into phones, into computers, even broke into hotel  and hospital, (Colson ‘s Watergate) and (Coulson’s phonegate).

Watching trial-by-jury and inquiry-by-committee.

We want to know. The tree of knowledge.

Yet we succumbed easily to “bubbles” (every five years or so).

We lock away older people behind “secure”  doors, so we can “own” our own mistakes.

Mrs Ford embodied the ERA generation, while the congress woman from Arizona, NRA‘s.

Interesting data points: Japan women soccer team won the World Cup this afternoon (Mrs Ford couldn’t have been prouder: slim, Asian, women and soccer, given her starting point in early days with breast cancer awareness).

We seek and send information at nano level while debt ceiling reaches Trillion-dollar level.

The result: Chinese consumers and travelers are here in NYC, to buy Made-in-China I-phones and hand-carry them home (suitcase entrepreneurs).

It’s been a long journey, being expelled from the Garden of Eden.

We asked for the Tree of knowledge. Now we know: knowledge without the ability to act is crippling and demoralising.

So we tuned out (having been over-exposed to repeated news from hot spots around the globe e.g. Syria, N Korea etc…)

like the character in “Being There”. We seek information past (history), and future (horoscope), we want to know from palm reading and Palm Pilot. What’s the latest tweet? (Explosion at Boston Marathon finish line?)

200 Million registered accounts constitute an Information-rich but compassion-fatigue society. In the beginning…was the Word. And that Logos must not be decoupled from Pathos.

Information-rich society should bear more responsibilities for the privilege it was endowed, or risk dumbing down, while the machine grows smarter. That “library of Babel” will reach the sky, way pass the cloud, sooner than we thought. Robust information flow, on steroid, racing across all channels: print, online, push and pull media, without BORDERS (the bookstore).

Asian self-awareness

In some cultures, people felt ashamed to put on clothes, or if they dressed at all, they would go to the middle of the house in plain view instead of the far corner (where it would draw more attention to the act of changing).

Au contraire, at 24-hr fitness, I notice most of the corner lockers are taken.

In the slump of Calcutta, people have to make do with limited water supplies (10 times less per person than in the West), hence, bathing with their clothes on in public.

When you cross that invisible line between the cultures (East-West, in this case), you move toward individualism. Second-generation Asian American, the I generation, wants nothing to do with their parent’s past i.e. collective living, sharing with siblings or vertical integration with grandparent generations .

I kept hearing that soldiers in the Middle East who defected to neighboring countries’ refugee camps, said they did not want to shoot randomly at mothers, uncles, children etc… Some people are still connected in an extended families web.

The Tunisian vegetable vendor  yearned to break free, to explore, and assert  his rights to exist (while dictators kept dyeing their hair to look young, in control and in charge).

The advice used to be “go West young man”, or “plastic is it”.

Now, backpackers want to go East, and silicon is it.

You know you have completely crossed that invisible cultural divide when you asserted that you are an Asian-American lesbian, with tatoo and want to “kick the hornet’s net”.

– First, it’s not socially acceptable for Asian to self-promote (unless you are in show business – which follows its lead from world’s cosmopolitan centers) for a nail that sticks up gets hammered down,

– Second, although not as extreme as the Taliban, Asian societies are still coming to terms with women in the work place (hence, out of the home). Currently, an act of woman driving alone in some Mid-East cities equates to an act of defiance.

– Third, even in America, and California outside of San Francisco, people are slowly warming up to gay couples and gay marriages.

Social networking helps equal the playing field. The default and template-directed choices both restrict and encourage Asian to “fit” in this new playground (more Asian are on Facebook than any other social networks).

In today’s China, young people are more aware of themselves, and assert their individualism (rapid urbanization in coastal cities) while Chinese society as a whole only focuses on making money. Hence, bikini contest to raise awareness to a cause is an echo of the West’s no-fur protest. (as of this edit, there was a recent Tunisian women lib protest called Female Jihad).

It’s ironic that as Western companies are moving toward collaboration and co-creation , Eastern societies are moving toward individualism and assertion of rights ( China’s wage pressures). In Post-American World 2.0, Fareed noticed that, for 60 years, American went about promoting individual rights and globalisation.

Now that emerging countries picked up on that and welcome MNC’s (GE and Ford made most profits overseas), America forgot to globalise itself (foreign countries are not quite reciprocally welcome e.g, Korean batteries company in Michigan or Chinese refrigeration company in S Carolina).

Maybe someday, there will  be a mutual ground (Hawaii?) where the twain shall meet.

For now, Asian living in America are still negotiating and taking inventory of their predecessors’ cultural baggage (Chinese laundry).

Like a college student leaving home for the first time, she needs to decide which items to keep, or leave behind (for the compact car can only hold so much).

I know she will miss mom’s cooking and dad’s stern disapproval. It’s called conscience.

Internalized code of ethics. Even when rebelliousness is factored in, Asian kids are still slated to excel in college, if not Ivy League (Tiger Moms). Some kids even went on to fulfill their roles as model minorities (doctors and dentists) (a Korean doctor is coming out with a book entitled “In Stitches”).  A few follow Lang Lang and Yo yo Ma

But none so far, emerged in the league of Gaga or Paris Hilton.

It takes generations for the gene pool to produce mega stars, and even then, they can’t handle success (Lohan) or turn up dead (Bruce Lee). In cross-cultural studies, I learned that Asian societies are analogous to crabs in a container (with out a lid, because as soon as an “individualized one” manages to crawl out, its legs are caught by another’s which pulls it right back). There’s no “defriending” button in Asian society. But then again, there is no need to go rob a bank for a buck, to get inmate’s medicare as showed in the news recently. In “On China”, Mr Kissinger referred to the 19 th century during which a British merchant presented his industrial product samples only to be misconstrued as Britain paying tribute to the Middle Kingdom. That mindset i.e. old China to burn their own naval fleet, cheated them out of centuries of progress.

Until 1980 and until now.

Bumpy boat ride

Stories of tourist boats that capsized, ship builder that went default on loan payment, and fishing boats got intimidated by a gigantic neighbor, kept coming out of Vietnam recently.

When you live along a coast that spans from San Diego to North of Vancouver, sea-related incidents are bound to happen. The latest dispute centered in the South China Seas is serious enough for Vietnam to start brushing up on its draft policy

and asking the US, its former enemy, to help resolve this marina tension.

One war document (the Pentagon Papers) barely got declassified, another is just about to be written. 40-year cycle.

Thomas Friedman came up with a globalization theory: any two nations who have McDonald stores open in their countries, are least likely to be involved in war (based on a classic theory of those who trade try to avoid war).

In this context, Vietnam should be asking not the US, but the McDonald corporation to start supplying burgers and fries.

I just read an AP story on rising food price in Vietnam (causing moms to go to bed hungry – since mothers put their children’s education and well-being before themselves).

http://www.miamiherald.com/2011/06/14/v-fullstory/2265650/skyrocketing-food-prices-leave.html

Now, the country has the familiar scent of war. The scent that has barely dissipated for a new digital generation.

Then again, if you lived down those cyclical conflicts, with a desirable coast line, and a restless and hungry demographic (against a backdrop of huge neighbor full of young men- due to one-child policy, euphemism for one-male-child policy) it doesn’t take brain to see potential eruptions.

The boat ride will continue to be bumpy, at least, until McDonald starts its D-day with “you want fries with that?” .

Hungry moms can always stop by on her way to collect metal scraps (principal subject on Ms Mason’s story filed for AP). I am sure she will want to save some take-out for her hungry children at home. Any sacrifice for a better tomorrow, no matter how bumpy the ride or whose boats it is bumping against.

Paradox, dilemma and irony

Paradox: doomsday for all is not coming, doomsday for one, anytime (especially when you are old).

Dilemma: too big to fail, the book then the movie (might not make it big at the box office).

Irony: got to have a job to land a job (hence, the growth of internship i.e. free  labor).

Underneath it all, we still act out our primal instincts e.g. sacrificing a virgin to appease the gods (common good) via new forms: NINJ loan, TARP and foreclosure (sub-prime borrowers are enjoying free rent before the eviction notice got nailed on the door – yet, the process flows just one way: driving people out on the streets where they were supposed to belong in the first place).

Meanwhile, debtor’s nation will soon face intense competition from China, whose agriculture population now stands at mere 10%.    http://www.ft.com/intl/cms/s/2/433041d0-8568-11e0-ae32-00144feabdc0.html#axzz1NHwUmam0.

Their service sector is growing and scrutinizing every loose brick in the American fortress: from refrigerators to automobiles, from helicopters to pharmaceutical research.

One interesting note from history: during a visit to Pakistan, former Secretary of State Henry Kissinger faked a sick leave to take a side trip to China. From there, the Cold War was practically neutralized, setting the stage for today’s multi-polar world. Recently, we saw how Pakistan was once again used as staging area for America’ s new battle ground.

Pakistan, our new dilemma (Please return the SEAL helicopter, and do not forward to the reverse engineering lab in China).

Vietnam, our new irony.

America, filled with paradoxes (loose sex and loose religion, long list of millionaires and high level of national debt, highest incarceration rate yet land of the free).

Dear readers, you got the gist. Connect the dots for yourself. Think, think, think. Apple “think different”, so they make the I-pad 2 through Hon Hai, whose subsidiary Foxconn kept having its factory blow up or employees jump the dorm’s rail. Tell me there is no modern-day sacrifice of human being to appease the gods of consumption (last year, we just wanted an I-pod, now we want an I-pad) and I will tell you to think again.

De-clutterization

With Kindle, one can download library e-books and save a trip to the library.

(no more browsing video titles like Yoga for beginners, Yogurt for vegetarians….).

Just search, type in your ID and click “borrow”.

I first noticed that huge book, entitled KNOWLEDGE, with a fine print which says, “Printed in China“.

Now, even those outsourcing jobs are eliminated as we get closer to full digitazation. Spell checking, meaning look-up, translation, archive and links, all on one screen.

Our offices at home and at work should be adapted accordingly (except for Zappos‘ which positioned its desks in the way to encourage staff interaction and reinforce its people-oriented culture).

Just look at the NYSE Euronex’s traders on their feet all day, with wireless headsets and eyes glued to terminals. They still use bookie’s notes, but not for long.

In ten years, we will hook up headsets into our ears and maybe water into our mouth (to skip the bottles which take 60 years to decompose).

Living longer, with less stuff and more data. Welcome to our 21st century, when less is more. Welcome to the age of de-clutterization (not anti-materialistic, just less stuff). You might want to put the 3-D glasses in a special case, next to the remote control, to go along with our new minimalist green-and-sustainable life style. One thing we can’t get rid of is the mattress (personal library can go). The evolution of man has been to go from sleeping bags at a garage start-up, to foam mattresses for baby boomers.

Mattress comfort is ranked up there, right along with our library book download in large-font.

Small is still beautiful

I clicked on the “Place Order” button, and a few days later, arrived the used paperback copy of Small is Beautiful, by E.F. Schumacher. Its tag line ” Economics as if People Mattered”.

I thought I had that same yellowish copy somewhere after years of moving around.

Back then, graduate students already drove small cars (Pinto).

Unless you long for a Detroit of yesterday, then visit Cuba, where those old but sturdy automobiles still ride.

Evergreen of Massachusetts had decided to move to China.

New tech, new frontier.

After a great job marketing Hyundai, Mr Akerson “thinks about it”, and helps GM stay competitive in the new Detroit, where people now build cars as if oil mattered.

I clicked on “Both Sides Now” by Joni Mitchell on YouTube. Same song, decades apart. But this time, with deeper understanding.

As of this edit, it’s Buddha’s birthday. Compassion and empathy. Perhaps we too, in our dealings with others, can view the situation from both sides. A call for empathy on this side of future.

In China, everyone seems to be happy that their President was well-received (and not having to travel to Texas and put on that cowboy hat as his predecessor did). This time, it was Chicago, instead. And the visit was to a Chinese-language school. Credits were due to Mayor Daley. Someone saw something that needs to be done (picking up a second language to stay globally competitive), and did it. Aim, fire then be ready. Just remember, small is still beautiful – economics as if people mattered.

21st-cent Chinese expats

The Economist has a timely expose on “the Tale of two expats”.

http://www.economist.com/node/17797134

It is written from a British perspective.

If it were for the US, an entire section would have to be added in (given the background of Chinese Exclusion Act, the Japanese Internment Camp, and 80’s Yellow Peril).

It’s hard for America to accept the reverse flow of WTO. The last time they came, they came to build the railroad which is now one of Buffet’s investments (the irony doesn’t seem to escape: first the “coolies” came to build the track, then their mainland counterparts built and shipped the goods to be transported over these railways , specifically from the Alameda corridor to the East Coast – then Warren Buffet went to China to solicit wealthy Chinese donors to join his high-profile giver’s club). Many weren’t allowed to bring their wives over (modern expats at least will go home after a short stint). Today’s Chinese expats found natural inroads (Houston, Monrovia CA, and surprisingly, MD) and better acceptance of brand Asia (Sony to Samsung, Honda to Huyndai). For now, they try to move up the value chain, from traditional Chinese Food (except for Tao in Vegas), to China Telecom.

The Economist’s article does not want to speculate about Chinese expats’ re-entry and reverse culture shock. But for sure, after a few years of  (western) acculturation, they will repat with fresh eyes and appreciation. Most will regain their posts, but all will question the assumptions about their society (No garbage strike? Maids are always women? Rote learning in school?)

For now, the US is sitting on an uncomfortable seat. It’s one thing to offshore manufacturing to China, it’s another to see them “inshore” and start making solar panels and VAS services such as infrastructure as a service (IaaS) right here.

If history is any guide, the Chinese expats will keep coming, not to build railway, but to build information superhighway.

They tried their hands at satellite (with centuries of experience in rocket science).

And most of all, their willingness to humbly take things apart and reverse engineer each product (watch out IP lawyers).

They will follow the Japanese tracks. When the Japanese team who built the Sienna and Lexus came to California, they were told to eat and sleep like Americans – drive-through In & Out, motel 6, Las Vegas….

Just to get into the mindset of an average US driver. The results: two sliding doors for soccer moms to drop off their kids.

21 st century Chinese expats will bring home a thing or two. Unlike their Western counterparts, foreign wives won’t be among their trophies. Higher regards for individuality and his/her right to protest will. They will come home and have a second look at their maids who for centuries have been taken for granted as inheritance from an agrarian past. The benefits of industrialization and globalization tend to flow both ways.

 

Facebook prosumerism

We have put in long hours, uploading, editing, “friending”, texting, in-mailing, posting, commenting, searching and even reading up on and seeing a movie about Facebook.

A recession distraction? or tip of the iceberg in what is finally Personal Computing and Networking? At least, computer finally “think” out of its “computing” box.

Now, it’s about lifestyle exchange (what he had for breakfast, what photo compelled her to share etc…).

I still remember the post cards, send between North and South Vietnam. It is today’s equivalence of  “Status” on Facebook. Except that those post cards traveled across the DMZ, much like North and South Korea today.

So, we have evolved, from tin cans to tablets, from post card to Facebook.

The Tofflers were right. Today’s Revolutionary Wealth takes on new forms, the principal one is prosumerism (whereby we take part in the making of the products and services we consume e.g. Stuff a bear, or submit your T-shirt design).

Facebook not only provides the platform for sharing, advertising, but also, a chance to jump-start this economy.

Let the game begin, again.

The rush, the drive. There will be blood.

Facebook’s own status: Alive and well. Still with the CEO in T-shirt and jeans.

Coding away or traveling to China.

I can’t wait to see what happens at the Oscars. Will they come on stage on roller blades? Tuxedo with T-shirt inside? Meanwhile, I have to log on to my Facebook.

It’s a daily ritual  borderline addiction. And I am glad Tina Tequila’s fans don’t follow her over to Facebook  from  MySpace. There was too much prosumerism in her eroticism. Mam, just the Face, Mam.