A few years ago, TIME’s Person of the year got a face with a name. In fact, he manages to drag in a billion faces and names with him. The last time someone wearing pajamas in public yet got that much publicity was John Lennon (who invited the press into his honeymoon suite).
Mark was told to attend one of the VC meetings in pajamas (talking about sabotage).
Facebook personalises the impersonal Web. Between Facebook and YouTube, we see a bottom-up movement that gets endorsed by enterprises (latest McKinsey research shows enterprises who adopted social media came out ahead).
To make media “social” we first need to put a name to a face.
Then, slowly, we learn about that person through his/her social graph (evolving profile). It is another message altogether i.e. with subtext like “I am cool”, “I am with it”, “I am in the know” albeit starting out as a medium.
Change agent. Thought and opinion leader. Votes of confidence. Hot topics.
When Hollywood got into the act, you know it’s in (The book, the movie and now TIME cover).
Almost a billion and counting might not mean a lot, but in sheer number, it is a force to be reckoned with.
It has not been without some controversies (privacy) as well promises (in-mail).
In the hierarchy of snappy content, Facebook delivers creme de la creme (tweeting is by far a data burst while yahoo chat and G-mail, yesterday’s tools).
Inside Facebook, you interact with peers, your Web Ivy League. Think of the Web as a huge city, and Facebook as Cheers, where everybody knows your name (and face).
In an age of globalization (7 billion) and ubiquitous technology (mobile), we have carved out for ourselves a virtual community, discussing and gossiping about topic du jour. That beats “bowling alone” and bingo hall. No wonder a few days ago, one of the topics was getting hooked on Facebook.
By naming Facebook’s founder Person of the Year, TIME was posting its own eulogy, acknowledging this many-to-many medium is here to stay and grow in influence.
TIME Person of the Year = Chief Influencer