Tag: Social media

Lonely crowd

Back in the 60’s , David Riesman already concluded that “the more might not be the merrier”.

Social network researchers have come up with diverse conclusions about Facebook and Internet use.

Passive vs active participation makes a difference whether we are happier or less happy when using social media.

We have yet fully exploited this new social platform (democratized, groundswell stuff).

Social media and digital content not only have width (geographically), but also depth (time irrelevant).

THIS PLATFORM FOR THE FIRST TIME IN HUMAN HISTORY, ALLOWS US TO MAKE KNOWN OUR EXISTENCE ACROSS TIME AND SPACE.

Right now, these platforms are monetized, politicized and socialized.

But in time, they will also be memorialized and multiplied.

People of all races, creeds and generations can access and translate someone’s blogs and tweets into their languages,

and to understand what made someone react and respond at a particular time in history.

In other words, open platform.

Yes, if we passively participate (just browsing) in social network, we might feel lonelier. And vice versa.

Riesman’s Lonely Crowd again, even with Smart Phone and Wi-Fi (wireless on the beach).

Social Network is not a utility (Application layer, not Physical Layer). It allows each of us to create and share content i.e. collective cognition, not dumbing down.

Sort of what I am doing and have experimented with Liking, Blogging and Commenting (hopefully filming and video someday).

My Warhol‘s “15 minutes of fame”.

Neither Warhol nor Orwell could have predicted the rise of the Internet. Or else, they wouldn’t have staked their claims on

limited fame or state control, respectively.

Turns out that Riesman has been ahead of his time: we are social animal subjected to existential loneliness, a fate from which we can not escape with or without Facebook.

 

Switching the script

On film set, writer is often called out on short notice to fix the dialogue.

Something is better left unsaid or sounded odd when in “live” context.

In life, we can’t retrace our steps to switch the script.

It’s live, and happened once only.

There lies the importance of getting the right words first time around.

Another way to lessen the impact of misspoken words, is to come out immediately and retract.

Even the NYT does that.

When the facts are not straight, when a character is mis-portrayed, the best way for editors to damage control is to come out clean.

We happen to live on this side of the communication (data) explosion.

Facts and fiction are both out there.

As mentioned in Brand America a few blogs ago, people do come here and reinvent themselves e.g. name change (anglicized), hair-coloring and new wardrobe. Voila! Boy George and Bieber. Entertainers and sports idols are hot. They are more than hot. They sell merchandise.

Just Do  It.

After all, we move about our days, filtering ads and spam mail.

No wonder we long for those “in” mail.

Someone cares enough to probe and not to pitch.

And we in turn empathize with their plights, the pressures they are under.

If only we could switch the script. Living a new life and assuming a new persona.

Like when we were kids, imagining we had just been adopted by our real parents.

We wished for another life, another script (if only the writer were standing by as fixer).

Then we would be reclaimed, taken back to the castle and live a happy life ever after.

When I grew up, there was such a story. Of a half-breed (African-Vietnamese). Co Ba Xi. The man who had fathered her left only to come back years later as King of his tribe. Vietnamese Cinderella. But that’s just one jewel among a variety of Immigrant stories, ranging from model minority stories to loser’s stories.

One last thing about scripting. As long as we live out our story, and not someone else’s.

At the end of all travel is to return to the same place and to know ourselves for the first time.

It is often said, life is 10 per cent action and 90 per cent reaction. When a large part of life is lived out of reaction instead of proactive, we are not living our life script. Paul Anka would be proud to hear his “My Way” sung by 7 Billion.

Why wait for the writer to come to our rescue?

We are the writers, we are the world.

While still alive, we can switch the script, reinvent the characters, and overcome the challenges.

As long as we know what we want.

Or seek help. There are people who are gentle and kind (not just in San Francisco or down in the Bayou), and whose advice are plenty and fitting (learned this in Vietnam. People still give out free advice as if they were still living in a village).

I am indebted to professionals on LinkedIn, who endorsed my skill set and characters.

I am grateful for “followers” . People who trek the trail of current Recession and the trajectory of Social Media.

What a time we are living in, and what a company we are keeping. Just as we thought we should throw in the towel, then comes help.

I am the sum of my relationships. Two old people in their early 40’s were still at it, hence, creating me.

Now I live out that script, all the while hoping to switch those last pages.

Hope to read about your multi-chapter, multi-tasking life whose script is not written in stone, but evolving with unpredictable twist and turn and whose ending is happy albeit not perfect.

Your story

During the 60’s, when computers were too limited for personal use, Andy Warhol had already predicted that in the future (which is NOW) each of us would have 15 minutes of fame (just like his signature Campbell soup ).

Naturally, he couldn’t have predicted the rise of social media  which upend traditional broadcast media, turning it around from one-to-many (old) to many-to-many (new) forever and free (Cloud computing + mobile + social media).

Unrestricted and unleashed i.e. texting while driving (we have yet come up with an acronym similar to DUI).

We “Like”.  We “tag”. We “tweet”. Yahoo now bets big on Mobile.

We prepare to lay ourselves exposed: photos (even pictures when we were babies), home-recorded songs and secret sauce.

We learn the art of filmography and biography e.g. story board and story line, scripting and screen playing (Youtube).

We share lessons on sewing and  selling.

It’s quite an open world and open society.

It used to be that the only time someone asked “tell us about yourself” was at a job interview.

Now, we tell them about ourselves even when not asked. “They” here means the World Wide Web:

Facebook, Google + and more.

A narrative was supposed to have a beginning, middle and end. Since we keep discovering and reinventing ourselves, our personal narrative evolves. Every day, we put on make-ups off line and  make-over on line. Some even called this “the start-up of you”.

The more interaction on-line, the more detailed our social graph, the richer our narrative. Fresh content generates higher Search Engine Optimization. This process also creates Digital Addicts or DigitAl-holics  who cross-comment  and follow each other. A band of brothers, only more inclusive and extensive (coincides with austerity).

This domain used to be exclusive for professionals e.g. product improvement and placement now laid bare for all (design your T-shirt contest etc…).

Now, people are the product (sold to advertisers). Their tweet or post could go viral, to the tune of a million hits.

Self-branding.

Self-aggrandizement is in. Self-effacing is out.

The modesty of Asian mystique faces serious challenges, perhaps more so than last century’s cultural invasion of the West e.g. China and Japan with men eventually do away with braided hair or Samurai tradition. This time around, the invasion is technology-enabled, a spontaneous explosion of personal freedom and expression second to none (including the 60’s Flower Power. This time, it’s trans-cultural and trans-continental in nature.)

As a result, we need to put up personal “firewalls” to protect our privacy and safeguard our brand.

To trade ourselves up. Tier-One (as in Premium LinkedIn accounts etc..).

Sort of like LV who refused to offshore the manufacturing of its handbags. Planned scarcity.

We first expand, then contract our circle over time.

This retrenching was mentioned in The Tipping Point (maximum 120 in your circle to have a meaningful conversation and community).

In the early days of Social Media,, we enjoyed new-toy stage (friending everyone).

Then Google + came out. By then, we became social-media fatigue.

Once  you lost that first-mover’s advantage, it’s hard to play catch-up,

Good luck yahoo, with revamping.

Yahoo was late in Search, and Social.

I wonder whatever else it could do to innovate and leapfrog competition. Perhaps with the yCloud? or Ymobile.

Meanwhile, we still want to find new ways to connect, to share and to show off.

We are members of a digital country club, where strangers suddenly become intimate i.e. know more about our personal stories, or at least, more quickly, than family members . These are our intimate strangers.

So, if you share, learn to show and tell properly. Learn the 2-minute summary like our presidential candidates just did tonight. Tell them what you are all about, your hopes, fears and dreams, all scripted and rehearsed (elevator speech). And maybe, someone out there, can identify with your vulnerability, your shortcomings and your humanity. Maybe they will endorse you, adopt you as family member, and you then become  “famous” for 15 minutes. Warhol would have never guessed someday (today) we would be showing off our secret sauce, while he, could only photocopy the (Campbell) Soup he touted as arts.

Socially connected

The inner ring then the outer ones.

We learn to trust, to collaborate.

Great things cannot be achieved alone.

That’s why the President tweets. That’s why we tweet.

Do you know someone who needs our services?

Or some place who is hiring so our students can apply.

We need those links and those leads.

People need people.

On LinkedIn, we keep seeing so and so is now connected with so and so.

The social graph keeps getting denser. Pretty soon, the net (shaped in our image) will be big enough to carry us to safety *unlike our social safety net which is in need of mending).

New world order, fashioned after our image and likings.

I have come across issues and images I would never have come across on my own.

Thanks to the net economy and taxonomy; yes, I can.

Let’s see if Twitter will tip the election (Kennedy election was a close call as well).

I suspect that it will.

We are not back in 2000. We are in 2012.

Apocalyptic year.

And we have made it thus far pass Labor Day.

Penn State lost 2 games out of the gate.

And the economy, especially in Europe, is still puttering.

Hard times. Like those Post Recession black and white phoros (migrant Madonna).

Something is to be done but then everything has been done.

Together we can. Can’t we.

More than ever before, we are socially connected.

More than ever before, we are doing worse.

What paradox!

What predicament!

All the tools in the world All the help in the world.

Yet still stuck in lower gear.

If we apply the five stages of grief  to the situation, we are now somewhere pass Anger and Denial.

We are in Compromise and Depression.

When people compromised, they ask for less  in return.

And when they are in depression, nothing gets done. Hitting the blank wall. Everything shuts down.

Socially connected or not, let’s remind one another to quickly Accept (acknowledge the Elephant in the room), and move one. Get out and vote . Get some fresh air. Go travel and spend money. Fall is a good time to catch up on some spending and yes, reading (Tom Wolfe is coming out with his voluminous piece again). Turn the chapter to “your life 2.o”.

Learn from Penn State, even with its first two losses. Ouch!

Leaving your heart behind

Home for the holidays. For my students at least.

For me, 37 years ago, I was feeling on edge. One-way with no return.

Yet, it has been possible for me to return and work here in Vietnam. To see students prepared for studying abroad. But their leaving has a promise of a return (two-way).

Many are leaving for home on this long holiday. Home where we all leave 0ur hearts behind.

If I had known there would someday be a return, I wouldn’t have cried so much. I wouldn’t have turned my back on mother’s land and mother’s tongue.

I wouldn’t have wasted my time taking classes on tangent subjects such as Buddhism in America (Summer) or Radio production (required).

My degree in media was hardly put to use. Now Social Media is taking over.

New generation, new ways to connect.

Oh well. I wouldn’t have taken my heart with me on that fateful trip to America aboard the USS ship.

I would have left my heart behind.

I wouldn’t have short-changed my heritage for bad attitude under the euphemism called assertiveness training.

I would have preserved my core values e.g. filial son of Vietnam. Ironically, I can now reclaim this, only after my parents were buried in Virginia and I, am still alive, in Vietnam. Should have been the other way around. They would have preferred it that way. So while in Vietnam, I miss Virginia. And vice versa. It is to show that the heart is least understood and most abused.

How do I know this? Seeing young people rushing home, while I as an expat got no place to go.

That’s why I know. That’s how I feel. Odd ball on the dance floor. You can travel the thousands miles, but can’t do much with the heart with a fix on a certain place, person and period. That’s what makes us human. That we  miss something or someone. To the point of dying for it. Or feel like it in its absence. I guess that’s what I did some three and a half decade ago: leaving my heart behind on that dock no 5 of the Saigon River.

Twitter and Twister

The later brought destruction to the Mid_West, but its impact is immediate, albeit regional.

The former more dangerous, simmering and long-tailed.

140 characters are more than enough to assassinate a character, his/her reputation which is built up over a life time.

Be careful.

Social malaise not social media in the wrong hands.

Not enough post, people don’t recognize your brand.

Too much, they are bored and become anesthetized.

We are living in parallel worlds: Twitter‘s and Twister‘s.

Digital and analog.

Both are real, as real as what’s floating and flowing through our heads.

With Twitter, we can edit, and control.

We leave our marks in the world.

140 characters at a time.

( I am at an internet cafe near Tan Son Nhut Airport. A baguette vendor just walked by to take order. Talking about digital and analog!).

Twitter, Facebook and LinkedIn have become part of our digital life. The trinity came on the scene only half a decade ago.

During that time, we have had the housing crisis, and its reverberation.

Nature shed its blood, shakes its fist and shred some fat.

Survival of the fittest (MySpace, Kodak).

I must give it to Levis. During and after the Gold Rush, the unintended consequence was Levis jeans.

Winners and losers, but Levis always wins.

Now, gold diggers and gold traders are wearing them to.

We play the game of Island survival to exercise “forced choices”. Jeans always is a must-pack.

In five years, Facebook and Twitter will still be here.

Twister will come and go.

Still, be careful of both.

Its impact might be long-lasting. More than any of us is now realizing.

Just ask the scribes. They had no idea what they were doing when copying the Bible and later, print them.

A well-placed thought and well-said line becomes a saving line for someone in need and in search of truth, on or off-line. But ill-thought and ungraceful comments stay digitally and eternally.

Vietnam’s outsourcing factory

I have heard about TMA Solutions new building in Quang Trung Software Park, but I have never got a chance to stop by, until yesterday.

1,200-strong, TMA begins to look like an army of engineers (my friend and guide showed me a beehive behind the building, after we had toured their lobby where Vietnam‘s historical artifacts were on display, next to the museum of telephony).

“It is to show the stream of history, culturally and technologically, so our engineers could get a sense of where things might be going” said my friend.

I could relate to that.

Users and programmers don’t exist in a vacuum.

We live and breathe the same air as everyone else.

Honda got hit not once but twice last year, both in Fukushima and in Thailand.

While incubators and laboratories are necessary for concentration and collaboration, they still function within a larger ecosystem.

Users tend to move on to the next big thing more quickly than companies.

Two great benefits TMA could offer to prospective clients:

– its time-tested know-how

– young work force who can stay on for however long the project requires (end-to-end outsourcing).

Yes, we had a sort of working lunch and then marketing presentation.

But it’s the spirit of the group, the speed of execution and the spread of product (cloud computing) that will work in TMA’s favor.

If they grew  (at least no lay-off)  in hard times, how much more in good times.

I am afraid this is counter-intuitive. But organizations need to secure talent just as much as they secure property and product.

When all boats rise, talent can then command higher salary leveraging supply vs demand.

As engineers huddle in conference rooms and cubicles,  consumers are shopping for the greatest and latest.

In turn, these technologies (cloud, social media apps) enable new applications (e.g. Google + Search) which in turn reshape consumer expectations.

It’s the loop, of empathy, of hits and misses (Betamax) and the drive for perfection (Apple).

Outsourcing is just a phenomenon, but man’s search for meaning and connection has been around much longer.

Get to the bottom of this, you will get to the bottom line.

I like my guide’s side comment “look at Napoleon! he was so short, yet so imperial”.

I just know from seeing the beehives behind the building that worker bees are busy at work, coding and collaborating, and  in the process saving tons of money for clients. Clients who now can sit back and choose from a score of outsourcing factories. Let the game begin. Stay hungry, stay curious (Jobs’ commencement address at Standford).  Vietnamese engineers at TMA can discount the first advice and focus on being curious. This, their shrewd leader had already anticipated. He wanted to leave his legacy via the museum of  ethnology (past), and technology  (future).

Weekend Insert

I spent many college weekends at the library. The journalism library.

Work study program (certain publications need to be behind the desk. My desk.)

That P/T job followed two years of working at the campus TV studio.

I keep wondering how many of those communication students made it in the real world.  Has anyone landed on Page One!

After all, we weren’t Columbia Journalism School.

Just a land-grant farm University, whose football coach is still around after almost 4 decades.

(as of this edit, this is no longer true. JoePa was fired yesterday and Happy Valley turned uproar, flipping a CBS-news van on its side).

I realized then that many would go on to marketing and advertising.

A few would move up market, and eventually be settled in metros like Pittsburgh and Philadelphia.

Occasionally, the school bulletin still advertises “insider” job openings for Associate Producer of sports TV, let’s say down in Jacksonville, FL.

But I have a feeling that many of those students who were there at the library on those weekends, are not holding communication-related jobs.

It’s too integrated a field of study. And unless you found a niche (dog food adverts), and honed in, chances are that you would end up in sales, as in my case.

Still, I hope to be surprised by a New York Times book review title, whose author I might recognize. It will be  a happy moment for me. That somehow, my butler-ing at the library on those weekends wasn’t in vain.

Words have always been cheap.

Now even memory (and expertise) faces its own deflation. Just google it.

Consequently, kids just text and invent shorthand that soooo SMS-fitting.

It’s been sequential, for movies to be derived from screen plays which are adapted from books. Now, it’s movies first, then games and cartoon or tie-ins.

If you feel socially awkward to “friend” someone online, maybe because people you actually know already died, or that they are also bewildered in this new social media landscape. Studies show that it’s the 2nd or 3rd degree connectors that somehow influence us most (see Connected, by two Harvard researchers – who found a link between obesity and those we hang out with online).

I didn’t realize then, what I now know, that those minimum-wage hours have been habit-forming for me. I have grown attached to print and the sound/smell of quiet minds at work. I know those same students perhaps still flip the channels to find out how Penn State team is doing (lost to Alabama), and maybe, still read a newspaper during commercials. Nowadays, you can hardly find any publications considered sacred or in short supply enough to be kept behind the desk. Consequently, I wonder if the school of journalism is still keeping a weekend part-timer  just for that.

I want my Skype call!

By now, we all know about our right to make a phone call when being arrested.

That phone call usually is placed from a pay phone (soon to be a museum piece).

Skype has been down (and slowly back up to full speed), and 26 million users worldwide felt the pinch.

VoIP. Conversation chopped into tiny pieces to be reassembled at the other end (with some help from the listeners to “guess” and fill in the gaps).

The process is called quantization which creates a digital graph of an otherwise analog waves used in landline telephony.

Skype helped sell a bunch of headsets for sure.

And it has been disruptive to incumbent Penny-talk services (Skype could be called Zero-cent talk).

With Facebook founder visiting China, we can expect more E commerce apps. How about Facetalk, with caller’s profile and friending list.

People communicate in whatever way they deem convenient.

Skype and Twitter just happened to be King of the Hill at the moment.

Until the next innovation comes along. No wonder there are titles such as “First, break all the rules”. Who would have thought that which was intended for Data transmission (Internet protocol) can be used for voice and video. Even Google which already “got it” more than Microsoft, seemed to have missed the boat when it comes to Web 2.0. If only they paid attention to the human side of users, who are made up to be social animals (hence, the rise of home networking, which caught the attention of Cisco, now Linksys-Cisco).

Sometimes, the market trickles down (IBM mainframe to Texas Instrument, to Xerox then Atari/Apple computers). Other times, it’s the reverse (Social Media and Mobile apps for the work place, business casual attire etc..).

Whatever the case, I admire the distribution channel: they always make sure we have new stuffs to buy for Christmas e.g. Susan Boyle CD, Wall Street DVD (first, it cheated investors out of their money, then the fictional film version is taking Main Street pocket change), Ipad and Blu-Ray. It’s not a new century at all. It just happens to be the most crowded one. Translation: lots of gift wrapping: toys for tots, text for teens. Skype for all..

 

A Face w/ a name

A few years ago, TIME’s Person of the year got a face with a name. In fact, he manages to drag in a billion faces and names with him. The last time someone wearing pajamas in public yet got that much publicity was John Lennon (who invited the press into his honeymoon suite).

Mark was told to attend one of the VC meetings in pajamas (talking about sabotage).

Facebook personalises the impersonal Web. Between Facebook and YouTube, we see a bottom-up movement that gets endorsed by enterprises (latest McKinsey research shows enterprises who adopted social media came out ahead).

To make media “social” we first need to put a name to a face.

Then, slowly, we learn about that person through his/her social graph (evolving profile). It  is another message altogether i.e. with subtext like “I am cool”, “I am with it”, “I am in the know” albeit starting out as a medium.

Change agent. Thought and opinion leader. Votes of confidence. Hot topics.

When Hollywood got into the act, you know it’s in (The book, the movie and now TIME cover).

Almost a billion and counting might not mean a lot, but in sheer number, it is a force to be reckoned with.

It has not been without some controversies (privacy) as well promises (in-mail).

In the hierarchy of snappy content, Facebook delivers creme de la creme (tweeting is by far a data burst while yahoo chat and G-mail, yesterday’s tools).

Inside Facebook, you interact with peers, your Web Ivy League. Think of the Web as a huge city, and Facebook as Cheers, where everybody knows your name (and face).

In an age of globalization (7 billion) and ubiquitous technology (mobile), we have carved out for ourselves a virtual community, discussing and gossiping about topic du jour. That beats “bowling alone” and bingo hall. No wonder a few  days ago, one of the topics was getting hooked on Facebook.

By naming Facebook’s founder Person of the Year, TIME was posting its own eulogy, acknowledging this many-to-many medium is here to stay and grow in influence.

TIME Person of the Year = Chief Influencer