Vincent Cerf is a case in point.
He is perhaps the oldest employee at young Google. Before that, a lifer at MCI.
But you need someone who has been there, done that. Who could connect the dots (or see them at all).
Start-ups got money and the juice.
Most of, start-ups got the goods and the guts to make it happen.
Then when things fly, ROI positive and dividends paid out, things get complicated and dull.
Start-up phase is giving ways to institutionalizing process.
This is where precedent comes into play. Where expertise and wisdom are in demand.
The White House employs a few Senior Advisors for this very function.
Lately, news has a ring of the familiar: Saturday Evening Post gone, then Saturday Post Office closed.
Instagram is taking over where it used to be My Space. Dell has outlived its just-in-time idea.
And HP is HP (could have become another Lenovo).
At least we recognize the telecom bubble (Enron and AOL). So this time, someone like Vincent is needed to give wise counsel.
To see ahead of the curve. To go through the check list of that which quacks like a duck.
We need a healthy dose of self-disruption. A life unexamined is not worth living. The same with companies, and start-ups.
In the absence of wise counsel, institutions perish.
What you don’t need is a historian (who will do a post-mortem). What you do need is someone from the inside who was from the outside, and whose comments you might not like, but desperately needed. Someone with some institutional memories to serve up a healthy dose of “you might want to take a look at this”, ” I wouldn’t do it if I were you”. They might be that embodiment and personification of the impersonal beast we call institution. In each system, we need a living and breathing wise one to serve as a speed bump. Or that they can work from the future backward, to pre-mortem a project and visualize certain death to save it.