Marketing

  • Marketers have had a field day over the last few decades: market fragmented and segmented. The former is a reality in our pluralistic society. The later, careful study and strategy to go after niche markets. Microtrend covers this very topic: knitting, teen markets etc…as long as the niche constitutes 1% of the total mass market. It’s a…

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  • Technical issues can be dealt with, even if we have to farm it out. People problems, especially when it’s personal, and potentially embarrassing, tend to linger on, and if unresolved and cancerous. We simply wish they go away. And they will. When the people died. Those of us who stand one foot in tech and the…

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