Thang Nguyen 555

Cultures on Collision Course

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With some short-term relief work in Asia/Africa and long stint in Telecom, Thang also earned a B.A. at Pennsylvania State University. M.A. in Communication at Wheaton Graduate School, M.A. in Cross-Cultural Communication at Gordon-Conwell Seminary, Boston. In addition, he earned a CELTA – classes taken in Hanoi for cultural re-immersion.

Tag: Vietnamese American

  • Clearing the deck

    In about ten days, the world will see an exodus of millions. Chinese New Year. Workers and students on The Last Train Home. First day of the New Year (Snake) will be dedicated to ancestors e.g. visiting their graves or wherever the family altar happens to be. From then on, neighbors visiting neighbors, catching up on…

  • Le Da – Tales of sorrow told by a Rock

    My birth certificate shows my parents in their early 40’s. No wonder my Dad’s taste for music was a bit off. One of his favorites however stood the test of time: Le Da. After all, it has something to do with the rock of ages. It’s very sentimental (Rock solid yet soft when it comes…

  • Hyphenated Identity

    Last month, during the height of the election campaign, I saw plenty of signage for local board seats. Many hybrid names (Vietnamese-American) which tell me two things: second-generation immigrants are now politically active, yet they still want to keep those last names, to serve as bridges to the old world. Old World–New World. I know…

  • Fragmented and segmented

    Marketers have had a field day over the last few decades: market fragmented and segmented. The former is a reality in our pluralistic society. The later, careful study and strategy to go after niche markets. Microtrend covers this very topic: knitting, teen markets etc…as long as the niche constitutes 1% of the total mass market. It’s a…

  • Strange shores

    I reward myself with strong coffee after my morning exercise. It had been a month before I found out that Cam Ly, a Vietnamese famous singer – with her signature song “Bo Ben La’ (strange shores) live in the house next to the alley where I had my coffee. Strange shores, strange circumstances. When in…

  • Random meet

    In Vietnam, don’t be surprised when you are placed  next to a complete stranger, who knows someone who knows your host. It happened to me at Christmas party this year. Next to me was a Vietnamese-American returning from multiple tours in Iraq. He was here to fly his wife out. She had flown in as…

  • Cafe sua da

    Lately, articles about “banh mi” started to appear in the Bay area publications. What should have accompanied those articles was Cafe sua da (Iced cafe-au-lait). The coffee chamber sat on the cup. Hot water drips down, one drip at a time, on top of condensed milk. Bitter and sweet, hot and cold. It’s a night-and-day difference from coffee…

  • Our VHS future

    Beta was more superior. Yet VHS won out. The market (in this case, movies on tape) dictates the terms. At the present time, it wants all things mobile. In other words, our knowledge and skill set need an upgrade (But I thought technologically, Beta gave crisper resolution!?!! Sorry Sony.) While on tour for his book…

  • This gotta to stop!

    Yesterday, I saw Monique Truong on the Poets-and-Writers cover. The author of “the Book of Salt” was launching another title : “Bitter in the mouth”. Meanwhile, I still am awaiting the shipment of “East eats West” by Andrew Lam. What’s going on here? A Renaissance in publishing by Vietnamese-American authors? Top of my head, I…

  • Vietnamese meta language

    She said No, but her body language said Yes. He said Yes, but his other language said No. How to figure it out? Context is key. Mothers love you your entire life, but never said “I love you” directly. Teachers who were mighty proud of their students’ achievement, but remained stern and strict behind thick…