Stars and stunts

They stretched the truth to “show” it in better lights (as in Argo).

They twisted some arms, pushed the envelopes and burned both ends of the candle (one end is dream, the other memories).

They stepped into characters, sang the chorus and spoke the lines.

Light, sound, camera and …”action”.

Moving pictures. Marketing of dreams and merchandising of goods.

Set the theme and set the stage for next year and years to come.

This year is of no exception.

Except for newer versions and interpretation of old materials (Karenina, Lincoln and Hugo). Streisand finally sang Memories the way it meant to be from this vantage point when the composer himself had passed on. The last time it etched in our memory was that of  Robert Redford and herself in Black and White (Redford’s hair looked even blonde in Black and White).

Editors could afford growing hair. And soundtrack for foreign movies montage was still from Cinema Paradiso (our early moving-going experiences).

The Oscars. Hollywood annual Pilgrimage, with one billion followers, and millions of tickets and tapes sold. Stuff of dreams yet turned into hard cash.

Stars and stunts sell, even and especially in time of Sequester.

Fool’s errand?

On NYT‘s Op-Ed‘s Pages, I found a piece “Asians are too smart for their own good”.

The author brought up a historical parallel between Jews’s admission at Ivy League schools back then, and Asian‘s now.

She neglected another important parallel: Japanese-American got put in internment camps not too long ago. With BRIC‘s second generation, growing up in America, demographic make up will once again be more diverse.

By 2050, Asia will have stepped up to claim its top spot. By then, demand will outweigh supply of needed talent.

White Ivy League students are more than welcome to prepare themselves for the day, same way I was sent to French school, then to EFL schools, then to State School, then to Private schools etc…. Gotta to pay the price of admission.

Not just the tuition.

Besides, with global communication and global commerce, Ivy League Institutions themselves are facing crisis. High-valued professors from these places are moon-lighting and contracted out to the highest bidders in Singapore, Taiwan, Hong Kong, China and India anyway.

I am not sure who has done more learning: professors or students in these regions.

America is still a magnet and market for the likes of Google’s founders, for now.

But the jury is still out for the next big thing. Cisco , Google and GE are agressive in talent acquisition.

A degree from an Ivy League school might get you into the door, but does not ensure your staying there, much less rising.

I am not naive about the climb from within, with glass ceiling and all.

But give society and corporations some time.  First women, then minority. (at this edit, Lean In has just come out – giving modern women something to discuss).

There are no rush to judgment. I understand the timeliness of this issue (admission to college. It’s called Senior panic). But one needs to take a long view back (to WW II at the very least) and forward (2050).

It’s a wonderful and widely connected world. There is no need to play the victim card. Just the value card. After all, the genes and genius cannot be hidden for long. We got Youtube, Twitter and Linkedin. If those platforms are not enough, invent your own “religion”. There is no need to be a follower. Asian families are better at making followers than leaders out of their children.

The weakness lies in its strength: Tiger Mom reproduces Tiger mindset. On that note, Jewish mothers can agree with Asian mothers: “They” are after us. So unfair! Personally, I don’t think it will ever be a fool’s errand for anyone (Asian are a subset) to be overly educated and enlightened. It’s our mission in life.

Growing pain

Tragedy and triumph seem to go hand in hand.

Past pain could be paralysing yet addictive.

Those who couldn’t get over it end up going back to it.

Not for the broken experience but for the context where pain first occurred. When shattered, we threw the baby out with the bath water. In coming back, with time and distance in between, we can salvage the damage tragedy had destroyed.

Since “baby” and “bath water” were together, we always end up with both.

Stimuli and response again. Painful again. Bitter pills to swallow.

I remember my first trip back to Fateful Beach (see other blog).

Later, a few more times, I could swim, play in the sand and regain that childlike feelings.

Pain of the past never remains in the past or at the place it first occurred. It stays and grows with us. Becomes part of us. We are all walking depositories of both pain and pleasure (ask our parents how we did come about). When our brain forgets part of past pain, it’s good amnesia.

So fear not the swim up river. There might still be ambush. There might be not.

Chances for accident and mishaps to happen twice to someone at the same place is almost nil.

But in that far corner of our head recedes that creeping fear of past tragedy. Call it Post traumatic Stress Disorder.

So we close its door, and throw away the key.

But it’s there, growing. gaining weight on its own. A stranger within, waiting  to be met, to be friended with. To be at peace with .

It’s natural and healthy for Black Swan and White one to co-exist.

As long as the duality makes us strong and not weakens us.

It’s part of life. Pain (past and future) that is.

Sudden Dream

If you dropped everything and listened to all the casual remarks, you would be paralyzed.

The current economy is like an elephant, perceived by four blind men: it’s going to get better, it’s like a wave form, a V-shape, a downward cyclical.

They could illustrate and demonstrate. They could even persuade. But who is to hold their feet to the fire months from now.

When the going gets rough, the tough takes a vacation. A long one. They said comes January, the electoral body will be in the same state it was at the beginning.

Just reflective of the country as a whole, i.e. divided we stand.

I don’t know where this is going. I have blogged mostly about technology and cultures.

I don’t see much choices in tech trending, nor about how cultures express themselves.

Yet I  live within the Red and Blue States, where Asian and Hispanic demographics are growing more than 150%.

Do we have equal representation who look after our interests up on the Hill?

Are companies putting in place a plan to capture and service this growing trend?

Culture groups know it when you reach out to them. Localization, as they call it, nowadays.

A banner here, a face there, in-language.

I can never forget my first exposure to advertisement. It was the face of a African man, smiling. The product: toothpaste. Hynos. Making and keeping your smile white. My second was about a rice cooker. A 60-second spot, before the movie starts. It’s branded National. So I was introduced to white smile and white rice.

Hynos and National. Brands that reached out to folks like me. Caring for my teeth and my taste.

They understood a thing or two about CLV (Customer Lifetime Value). They were there early, in your face.

They care, or at least, pretend that they do.

If only politicians learned a thing or two from marketers. Both try to serve the public goods. One regulates the other.

But only after the fact. Only when it’s too late (food poisoning, or automobile recall).

We need leaders that can rally, unite and inspire.

We need role models that can take us to new heights, to sacrifice the here and now for a better tomorrow.

We need someone to show us the road ahead, that future generation will benefit from our today’s sacrifice.

Yes. We need to move beyond the pragmatic, to the romantic. Again, Ask Not.

Again, Be all you can be. One more time, Stand up. It’s mind-blogging how we have fought two wars out there, and all along, got into a quagmire here at home. The only cease-fire is when Congress take off for 5 weeks. At least there is some quiet, though not peace, on the Hill.No news is good news even at Chick–fil-A on any given Sunday.

Fragmented and segmented

Marketers have had a field day over the last few decades: market fragmented and segmented.

The former is a reality in our pluralistic society. The later, careful study and strategy to go after niche markets.

Microtrend covers this very topic: knitting, teen markets etc…as long as the niche constitutes 1% of the total mass market.

It’s a paradox: while American travel more, buy more online, and outsource more to overseas; foreigners who came FOB ended up clustering in Chinatown, Chicano town etc.. to  insulate themselves culturally.

In my neighborhood, the “turf” and territory have invisible boundaries: one supermarket got turned over from Korean to Chinese owner, both cater to Vietnamese-American.

Next block, you will find a Vietnamese restaurant, struggling to have walk-ins in the middle of a predominantly Hispanic strip mall.

Meanwhile, the “white” folks in mobile-home parks either too old to move away, or couldn’t decide to cash out during the real estate boom (mobile home here was worth more than a house elsewhere), hence missed out the bubble.

Talking about fragmentation.

Being a marketer, mindful of ethnic variety and overseas flavors, I have never stopped being amazed.

Underneath it all, everyone seems to enjoy a loss-leader hot dog at Costco, or Tu-Th Pop Eyes specials.

America and its lowest common denominators.

At the public park, I also notice Asian women still wear hats to avoid skin cancer. No more cone hats (which BTW, were most efficient per material used, heat-preventive and light-weight), but straw and trendy hats Victoria Secret models would wear for summer catalogue.

In short, the process and idea of Americanization is still going strong. New blood are being added daily, if not hourly (at major ports of entry).

But they seem to follow a certain set pattern of acculturation: first outwardly, then internally (bi-lingual households, interracial marriages etc..).

Segmentation divides a map into red/blue states, Southern White, Non-Hispanic White (European American) …Not as easy as just buying a Super Bowl ad, since digital media start taking an increasing larger share of the Ad pie.

In this close election, this point hit home, for the White House or the green house (another micro trend: home-grown organic fresh).

They keep coming

In a few days, they might put on Neil Diamond‘s America.

Voter registration. Organ donor. Vehicle registration.

They bring some cash (let’s hope so) and a load of dream.

Many had left personal chapters of their lives before boarding that plane.

Just like the Irish and Polish a century and a half ago.

Except that the ports of entry may now be in Miami, Los Angeles and San Francisco.

The new Ellis Islands.

First stop often are ethnic enclaves which help ease their transition and acculturation (euphemism for losing out that which had made them them in the first place).

Gone are the scarves, the beards and the cone hats.

Instead, we have everyone wearing some sort of emblems: American Eagles, Newport Beach, Disney and sports teams.

I used to proudly wear PENN STATE grey and blue.

I still am proud.

But having been here too long, I started to realize I had overcompensated to becoming an American. It is a melting pot which frisked me of my ethnicity.

Once in CA, I realized everyone had come from somewhere else.

It’s LA. Dream factory (Hollywood) and Disneyland.

Not just people who reinvent themselves. The city itself has done that (you will not find the setting like you saw in the movies).  You are lucky to buy a map and take a tour where the stars might live (if they don’t check in a secret hotel to hook up).

Stuff of dream, of mirage (farther out, it’s more true in Las Vegas, but then, what happened there stayed there).

Yet they keep coming. Keep driving the vehicles. Keep smiling for the camera (except for the traffic control one).

And best of all, like one of the two Google founders, parents raised them to be good in math, which indirectly give us “Search”.

I feel lucky.

America feels lucky. And should be thankful (two-way street).

OK, now you can fade in Neil Diamond’s America. It’s Fourth of July.

If you hear a lot of fireworks, you know the economy is back in full swing.

One more reason to celebrate, besides Independence from the Brits and wherever else they – we – were from. But keep a toe back there, because

it’s good to know where one was from, and appreciate that unique root. May your descendants give us all the “googles” in this land of opps, starting at the DMV line. License will be in the mail in three  weeks.

The 11th law

Forbes ran a piece on the 10 laws for our century i.e. Metcalfe, Moore etc…

Encompassed above should be the Golden Rule, the 11th law.

Committed to communicate and collaborate. Contribution.

Do unto others.

Racing to the top, but also helping others to get there.

I experimented with the Asian model of running a sales team back at MCI.

My boss gave me freedom to try it. We shared and split regional sales.

Results: team cohesiveness despite the big difference among us.

Not to mention we all reaped huge rewards.

Today, speed trumps sharing, which often slows down progress.

In the six months I have been in Vietnam, I learned this lesson: consensus leadership.

Don’t upset the system. What you give up (Western notion of personal achievement) you gain back in cooperation and collaboration.

When you crossed the Pacific, you entered a bubble, a fish bowl, where everyone sees and rates you with new lenses and new games, three moves ahead.

Perhaps Drucker knew it well after all. Forget “achievement”. Just “contribution”.

Chip in.

Larger pot. Pour in more water. My best meal here was “chao suon” after 40 years.

Just rice pudding, with one or two small ribs. But when you got to those rare bony ribs, you savor them. Eat them slowly.

Large pot, few meat.

Lost weight. But feeling happy. Sharing the pot with many, on a rainy night. Sitting on baby stools, watching scooters zip by.

Welcome to the fish bowl.

Where the 11th law rules.

Got to have that down, or else, it’s all high-tech, without high-touch.

Blind in wilderness

Years ago, I took a course in Wilderness Survival.

One of the classmates was a blind Korean guy.  The others all white males.

We were to spend the entire five days in the White Mountain of New Hampshire,

with one solo day. Our “final” was rock repelling.

I kept looking in my teammate’s eyes and wondered how in the world he could survive the course, its obstacles and the rest of his life in urban jungle.

To make a long story short. We all passed eventually, but not without a hitch.

That hitch happened to be me. I repelled down straying from everyone else’s path (of least resistance). My instructor leaned down and gave me personal feedback while I was dangling in mid-air.  This wasn’t  my first time. Later, at an MCI white-water rafting trip, I got bumped out of the inflated raft into the gushing icy-cold Colorado waters. Luckily, my teammates circled the raft and pulled me back in.

Every once in a while, when facing seemingly insurmountable  challenges, I tap into that dormant strength to overcome fear. We all learned about our inner strength from that course, including our blind teammate who said “I see” a lot.

He was an inspiration to us all (at least, he wasn’t afraid of the pitch-dark solo).

People without sight, without limp remind us that fear is an emotion to co-exist with hope.

The fear of losing face is big in societies like Vietnam‘s.

Here it is common that a company employs mostly relatives.

Or vice versa, long-time employees are regarded as families.

Your identity is that of so and so’s cousin, aunt, uncle or nephew.

The  relationship web got more entangled when your ancestors had multiple marriages. Vietnamese language has precise naming for older/younger brothers and sisters (Anh/Em).

And to be on the safe side, just address everyone as if he/she were older.

What does this have to do with wilderness survival?

I am reentering a society built on collective identity.

My atomized self needs some attitude adjustment.

Instinctively, I weighed the way I address people, reading their non-verbal responses.

To survive here, I have to flash back to that “solo”night in the mountain, without light and without human interaction. Just inner noise and inner voice.

In Vietnam, self-mastery is hailed as a core virtue and a corner-stone for leadership (Tu Than, Te Gia, Bnh Quoc, Tri Thien Ha). Super-imposing this on Western leaders today (for instance my Penn State Defense Coach, who decided to go on the offense with young boys), we probably can narrow the field quite a bit.

Every culture has its gem. But if one is blind, it doesn’t matter  wilderness or waterfront, one still can’t see.

I know one thing from that wilderness survival class: my Korean teammate did not judge me by sight e.g the color of my skin or any other outward factors.

Asian self-awareness

In some cultures, people felt ashamed to put on clothes, or if they dressed at all, they would go to the middle of the house in plain view instead of the far corner (where it would draw more attention to the act of changing).

Au contraire, at 24-hr fitness, I notice most of the corner lockers are taken.

In the slump of Calcutta, people have to make do with limited water supplies (10 times less per person than in the West), hence, bathing with their clothes on in public.

When you cross that invisible line between the cultures (East-West, in this case), you move toward individualism. Second-generation Asian American, the I generation, wants nothing to do with their parent’s past i.e. collective living, sharing with siblings or vertical integration with grandparent generations .

I kept hearing that soldiers in the Middle East who defected to neighboring countries’ refugee camps, said they did not want to shoot randomly at mothers, uncles, children etc… Some people are still connected in an extended families web.

The Tunisian vegetable vendor  yearned to break free, to explore, and assert  his rights to exist (while dictators kept dyeing their hair to look young, in control and in charge).

The advice used to be “go West young man”, or “plastic is it”.

Now, backpackers want to go East, and silicon is it.

You know you have completely crossed that invisible cultural divide when you asserted that you are an Asian-American lesbian, with tatoo and want to “kick the hornet’s net”.

– First, it’s not socially acceptable for Asian to self-promote (unless you are in show business – which follows its lead from world’s cosmopolitan centers) for a nail that sticks up gets hammered down,

– Second, although not as extreme as the Taliban, Asian societies are still coming to terms with women in the work place (hence, out of the home). Currently, an act of woman driving alone in some Mid-East cities equates to an act of defiance.

– Third, even in America, and California outside of San Francisco, people are slowly warming up to gay couples and gay marriages.

Social networking helps equal the playing field. The default and template-directed choices both restrict and encourage Asian to “fit” in this new playground (more Asian are on Facebook than any other social networks).

In today’s China, young people are more aware of themselves, and assert their individualism (rapid urbanization in coastal cities) while Chinese society as a whole only focuses on making money. Hence, bikini contest to raise awareness to a cause is an echo of the West’s no-fur protest. (as of this edit, there was a recent Tunisian women lib protest called Female Jihad).

It’s ironic that as Western companies are moving toward collaboration and co-creation , Eastern societies are moving toward individualism and assertion of rights ( China’s wage pressures). In Post-American World 2.0, Fareed noticed that, for 60 years, American went about promoting individual rights and globalisation.

Now that emerging countries picked up on that and welcome MNC’s (GE and Ford made most profits overseas), America forgot to globalise itself (foreign countries are not quite reciprocally welcome e.g, Korean batteries company in Michigan or Chinese refrigeration company in S Carolina).

Maybe someday, there will  be a mutual ground (Hawaii?) where the twain shall meet.

For now, Asian living in America are still negotiating and taking inventory of their predecessors’ cultural baggage (Chinese laundry).

Like a college student leaving home for the first time, she needs to decide which items to keep, or leave behind (for the compact car can only hold so much).

I know she will miss mom’s cooking and dad’s stern disapproval. It’s called conscience.

Internalized code of ethics. Even when rebelliousness is factored in, Asian kids are still slated to excel in college, if not Ivy League (Tiger Moms). Some kids even went on to fulfill their roles as model minorities (doctors and dentists) (a Korean doctor is coming out with a book entitled “In Stitches”).  A few follow Lang Lang and Yo yo Ma

But none so far, emerged in the league of Gaga or Paris Hilton.

It takes generations for the gene pool to produce mega stars, and even then, they can’t handle success (Lohan) or turn up dead (Bruce Lee). In cross-cultural studies, I learned that Asian societies are analogous to crabs in a container (with out a lid, because as soon as an “individualized one” manages to crawl out, its legs are caught by another’s which pulls it right back). There’s no “defriending” button in Asian society. But then again, there is no need to go rob a bank for a buck, to get inmate’s medicare as showed in the news recently. In “On China”, Mr Kissinger referred to the 19 th century during which a British merchant presented his industrial product samples only to be misconstrued as Britain paying tribute to the Middle Kingdom. That mindset i.e. old China to burn their own naval fleet, cheated them out of centuries of progress.

Until 1980 and until now.

Census in our mind

1976. Washington D.C. Belt-bottom pants and boom-boxes. The city was predominantly black.

2011 Washington D.C. Gentrified, half-black and half others.And that’s just one stat in the 2010 data.

Asian population in Arizona, Texas and elsewhere like Philadelphia should surprise any demographer.

While America went to war in Europe, European ended up at America’s shores. Then America went to wars in Korea and Vietnam. Asians ended up here in the US. “I see living people” (to paraphase “the Sixth Sense”) i.e. Iraqis, Afghans and Syrians in the US in next Census count.

More mosques and more tolerance, by osmosis.

Take KIA as an example. It is claiming the spot where Toyota and Honda Civic used to be: affordable, aesthetic and long on warranty.

We no longer discuss “Is America ready for a Catholic (or black) President”, we discuss “Is America ready for a Mormon President“.

This is to show how Bin Laden and  cohorts have become irrelevant. America has always been a moving target (no punt intended). My recommendation is that we should take the Census every five years. A decade is now too long to update policies. It’s ironic that after 9/11, we increased the amount of surveillance cameras by the millions. But those images were served up for security reason only, instead of for change management (as of this edit, this move served us well in the Boston Marathon apprehension).

Back to census in our mind. We have a mental map as opposed to the true map out there.

It’s called prejudging. We look for what eventually reinforce  what is already in our mind (a priori).

Texas is Marlboro country. Arizona, cactus. Las Vegas, casinos (- the Echelon). New York, well, high rises – Twin Towers.

Chicago, w/ Sears tower. California, gold rush?.

Often times, we refuse to absorb and adjust new information. So, Washington D.C. is all black. Chicago all Polish. And the White House, always “white”. The question to be asked is, what year was your census taken? or what century? Many backpackers travel to Vietnam were surprised to see new high rises and a Hard Rock Cafe. Naturally, the reaction is to follow “Lonely Planet” guide, to spend a day underground in Cu Chi tunnel and stay around “pho Tay” (backpacker’s quarter). This was like having an American compound in Baghdad, insulated from the real action. Just close the drapes, and open the old census in your mind, if that suits you. The next time you venture out into the open, be on the look-out for a Chinese debt collector who might serve you a notice. Back in 1971, the US economy was roughly 5 times bigger than China’s, and we laughed at Korean or Japanese-made cars. Now we can’t even afford a KIA Optima. Let’s see what your FICO score is, so we can put you in the right vehicle TODAY  i.e. Nano or Cherry (Indian and Chinese, respectively).