Social boosters

We stand on the shoulders of giants: wheel, movable types, steam engines, electricity and the internet.

Now Iphone 5.

Larger screen, one extra row of icons, aerial and panoramic view.

Information on the go.

I can rattle on.

We are at a point when our ways (technology) are growing faster than our use (apps).

Because of the Iphone 5  panoramic view, am I to travel to the Grand Canyon to take advantage of this new feature?

With Google Earth, do I keep looking at my ex’s house from out-of-state?

After a few trials, we will get bored and move pass new-toy stage.  Not that I am ungrateful.

I do, however, appreciate all the help I have got, as once said, “it took a village”.

My Acknowledgement page should be exhaustive: from parents to people I don’t get to see any more. But also the coffee vendor whose son I befriended during my last months in Vietnam.

People who day in and day out got up early, and get the coffee  hot and ready.

Social boosters.

I appreciate the invisible bakers and dishwashers. People who are portrayed in “Nickel and Dime”.

Soon, we will have fewer of those: milkman and mailman, paper boy and cable guy.

All the jobs seem to have been shipped somewhere else. End of  men.

The US retains high-touch high-value jobs while off-shoring its manufacturing base  (thus rendered irrelevant many civil-rights accomplishments such as EOE).

Latest indicators show Switzerland and Singapore in the top-tier, while the US and Japan trailing in  World Economy (competitiveness).

Still I miss and am grateful for social support, social interaction and yes, occasional social friction.

Now, we order things online, self-serve at the pump, mix our own soda drinks or ice cream flavors and even design our own T-shirts. We have morphed from being a Con-sumer to being a Pro-sumer (even the IT admin will soon be packing because of the iCloud, gas-station attendants because of the EV charging stations or cash-only kiosks. JetBlue, SouthWest both let passengers book their flights and self-checkin).

I  miss those social boosters. Where would I be today without them.

We stand on shoulders of giants, inventors of the past, but also on “nickel and dime” folks. Soon, we will have to say thanks to the machine, which seems to have beaten us to the punch.

The Routine

Instinctively, we follow the path of least resistance (park in the shade, grab the nearest item on the shelves…).

Marketers make it their mission to study this, the same way scientists experiment with reflexive rats in the lab.. Nike even filmed the Standford team, trained barefooted, to see the landing and movement of their feet.

Creatures of habits. Social animal.

Maximum connections: 120, to stay meaningful.

Yet, we are now networked at hockey-stick growth chart.  Majority of the world, including what used to be called the Third World, got phones. Can you hear me now!

Mobile payment, mobile banking, mobile TV.

Nomad lifestyle all over again. I blogged about Point A to B.

Louis L’Amour said it best ” the problem with mankind is that we can’t stay put in one place”.

Train and now plane hobos. Air travel used to carry with it social badges: prestige and class (think Pan Am).

The same with the automobile when it first came out. Then the assembly line (yesterdays’ Foxconn) and high-paid manufacturing jobs at Ford, changed all that.

Everything is new, yet nothing is new.

The rich have to (and have always) reinvent the game, find new playground and fence it off to stay exclusive (can you imagine online education for the mass, live streaming from the Ivory Tower of Ivy League schools). It is all happening.

MIT, then Standford. My fair lady, for the world. The rain in Spain doesn’t fall mainly on the plain.

It is common grace (rain on the field of the good and the evil).

Brazil is hosting the next Olympic. Perhaps it is fitting and symbolic that after England, we shift focus to BRIC, with B for Brazil.

Something about growing ethanol down there. About reinventing a country, about female leadership in a vibrant and colourful nation.

Let’s hope that spirit and energy rub off on us, stodgy and austere nations.

I believe our best days have yet been behind us.

We just need to look inward, take an honest inventory and reinvent ourselves. Focus on the essentials and task ourselves with the right things. Ignore the critics. They are always there, taking shots at doers. And above all, believe. We have pulled this off before. Can and will do it again. It’s our good routine. It’s us, intrinsically and uncompromisingly, at our best. As Chris Gardner puts it, “only us can give ourselves legitimacy”.  Routine, but earned routine, not forced.

Vietnam’s outsourcing factory

I have heard about TMA Solutions new building in Quang Trung Software Park, but I have never got a chance to stop by, until yesterday.

1,200-strong, TMA begins to look like an army of engineers (my friend and guide showed me a beehive behind the building, after we had toured their lobby where Vietnam‘s historical artifacts were on display, next to the museum of telephony).

“It is to show the stream of history, culturally and technologically, so our engineers could get a sense of where things might be going” said my friend.

I could relate to that.

Users and programmers don’t exist in a vacuum.

We live and breathe the same air as everyone else.

Honda got hit not once but twice last year, both in Fukushima and in Thailand.

While incubators and laboratories are necessary for concentration and collaboration, they still function within a larger ecosystem.

Users tend to move on to the next big thing more quickly than companies.

Two great benefits TMA could offer to prospective clients:

– its time-tested know-how

– young work force who can stay on for however long the project requires (end-to-end outsourcing).

Yes, we had a sort of working lunch and then marketing presentation.

But it’s the spirit of the group, the speed of execution and the spread of product (cloud computing) that will work in TMA’s favor.

If they grew  (at least no lay-off)  in hard times, how much more in good times.

I am afraid this is counter-intuitive. But organizations need to secure talent just as much as they secure property and product.

When all boats rise, talent can then command higher salary leveraging supply vs demand.

As engineers huddle in conference rooms and cubicles,  consumers are shopping for the greatest and latest.

In turn, these technologies (cloud, social media apps) enable new applications (e.g. Google + Search) which in turn reshape consumer expectations.

It’s the loop, of empathy, of hits and misses (Betamax) and the drive for perfection (Apple).

Outsourcing is just a phenomenon, but man’s search for meaning and connection has been around much longer.

Get to the bottom of this, you will get to the bottom line.

I like my guide’s side comment “look at Napoleon! he was so short, yet so imperial”.

I just know from seeing the beehives behind the building that worker bees are busy at work, coding and collaborating, and  in the process saving tons of money for clients. Clients who now can sit back and choose from a score of outsourcing factories. Let the game begin. Stay hungry, stay curious (Jobs’ commencement address at Standford).  Vietnamese engineers at TMA can discount the first advice and focus on being curious. This, their shrewd leader had already anticipated. He wanted to leave his legacy via the museum of  ethnology (past), and technology  (future).

My Japanese tutors

Ishiguro, Fukuyama, Kawasaki and Murakami. I read Ishiguro in bed, watched Fukuyama on Charlie Rose, watch Kawasaki interview on his latest book Enchantment and dream on with characters in Murukami’s novels.

Multi-media tutors. They might look Asian, but speak and write perfect English. Best of both worlds. Like Singapore or Hongkong.

Ishiguro penned beautiful prose and plot, that even Amazon’s founder must admit, the Remains of the Day was one of his favorites. In Never Let Me Go, the author portrays a love triangle out of the most unlikely of circumstances (among the donors of organs, our sci-fi characters). The mood and textures were so alluring. These supposedly “sub-humans” ‘ were made available as spare parts. “We let you experiment with arts to prove you had souls at all”

(and if they could demonstrate that they were in love, they might get a deferral – like college graduates who got their student loan deferred).

On to Fukuyama. who banked on the End of History (or marking) on the creation of Democratic Institutions e.g. those of the United States of America.

(a wiki check showed his family was in State College, PA “We Are”).

He answered Charlie Rose succinctly, and never missed a beat (about Arab Spring etc..).

Quite a professor, deserving his Standford upgrade.

Then on to the Enchanter. The smile in the eyes says it all.

He kept mentioning Charles Branson, of Virgin group, who stooped down and shined his shoes to win him over (to Virgin frequent flyer). To Guy, one needs to live as if there would always be a tomorrow (in contrast to what Fukuyama commented about America ” who has partied as if there were no tomorrow for the past thirty years”).

Reciprocity rules the universe. So is Karma. We saw that first-hand last Sunday with Bin Laden.

Murukami’s world is dreamy, with male characters who struggle with his own sexual and social identity (Murukami himself is a long-distance runner and writer. I wonder if his next novel would be about the Boston Marathon tragedy, as he once worked on the Tokyo’s rail cultish subject).

Murukami blends romance, cultism and eschatology in one fell swoop in 1Q84, his blended best.

By mentioning these accomplished authors, I am hoping the Asian gene pool rub off on the  second third generation of Vietnamese American. And I hope to live to watch one of my own on Charlie Rose, commanding public attention and admiration. It doesn’t matter where you came from and how humble (or horrible) the circumstances surrounding your beginning (in America). The only thing that matters is where you end up, in this case, undeniable success of my Japanese tutors.

Nano and Numi

Tata wanted to launch its Nano line starting at$5000 (when imported to the US, it will need to add air bags etc… hence bumping up the MSRP), taking over where the Excel used to be.

Kohler on the other hand is making plans to roll out Numi, smart toilet, at $6300.

Low and high-end seating. I am sure some guys in the “technology and commercialization” department did a thorough SWOT at pre-launch (perhaps the study was conducted in Japan, pre-earthquake era).

Nano moves you around while Numi prefers you to stay put (with MP3, temperature adjusted seat and feet warmer).

In transportation term, it’s the Beamer of toilets.

What recession?

It’s delayed tax day. But Uncle Sam wants to date stamp your return.

If I had an unexpected windfall, I might consider Numi. As to Nano, well, ask those Yugo early adopters. See if they have lived down the social stigma and buyer’s remorse. Back in college, I caught some rides in a Pinto or Datsun, student wheels of choice. No wonder they always put students through “Standford experiments” (someone poses as an authority figure in white lab coat, barking out  scripted orders on his clip board), as if college students were reliable early adopters (Haier dorm-room fridges found sweet spot there doubling up as laptop desk). Want some social upstanding? then pick a Numi over a Nano, unless you are George Clooney, who can drive anything (EV) to the Oscar.